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Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.
At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole.
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SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.
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Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
The design appears across multiple formats—screens, book covers, and even physical surfaces—immersing us in the theme of content overload in a way that resonates visually and emotionally. He believes expressive typography is a "powerful counter to fleeting digital content", adding depth and engagement in a sea of rapid consumption.
This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental.
Image licensed via Adobe Stock Whether you're a pro designer or an entrepreneur without design skills, Adobe Express can revolutionise your content creation. When she launched a design agency, though, Aseil discovered how Adobe Express could transform her workflow, particularly for clients requiring regular content. "I
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The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. Understand the brand personality Before diving into font selection, it's essential to have a clear understanding of the brand's personality and values.
A 2015 reimagining of StumbleUpon, a popular tool amongst web developers in the early 2000s, Mix is a personalised content discovery platform offering a serendipitous approach to inspiration. By curating content based on your interests, Mix lets you explore an array of topics and uncover unexpected gems across various creative fields.
This work aligned with a trend of brands cleverly inserting themselves into events, sports, and games through inventive approaches. This was particularly evident in D&AD's new Creator Content category, where judges called for clearer definitions of craft excellence and higher standards in content creation.
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Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.
Clean and minimalist fonts enhance readability and allow content to shine without overwhelming users. Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content. Custom Typography Brands are investing in custom typefaces to stand out in a crowded digital space.
This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. The hero film also actively shaped the overall brand identity. Colt echoes this sentiment, emphasising the shift towards more flexible systems. "I
Loving Christmas Font Loving Christmas a christmas font duo is made for any professional project branding, such as logotype, watermarks, poster, branding, promotions, product packaging, etc. Widely available online, these fonts empower designers to create visually striking content without financial constraints.
That applies equally to advertising, influencer marketing, and other forms of video content. Epidemic Sound , the popular provider of royalty-free music, has been at the forefront of helping brands and content creators harness this power. To help achieve this delicate balance, they were looking for a brand sound.
Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.
Reddit is an American social news aggregation, content rating, and discussion website (just in case you need the Wikipedia description). Therefore, Pentagram introduced a conversation bubble as the new cornerstone of the brand's visual identity. And it's been around for a very long time.
Each asset has been transformed to better communicate the brand's quality, including a new wordmark inspired by a version from the archives. Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence.
Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.
2, The Graphic Language of Neville Brody 3 (NB3 for short) showcases work from the last three decades across editorial, brand identity, typography, systems, information, and interface design for clients including Channel 4, Supreme, Christian Dior, Coca Cola and more with his studio, Brody Associates.
Studio Up North brings inclusive yet impactful branding to a global initiative empowering everyday athletes to "go the distance" for a meaningful cause. The brand's graphic centrepiece is a dynamic, track-inspired icon that doubles as a bold, abstracted 'C'a symbol of community, change, and commitment. This is a change for all."
So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof. The new branding is the work of Hudson-Powell , partners at Pentagram London , working in collaboration with Channel 4's in-house agency 4creative.
Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? So, what's the best way to create brand portals?
For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.
These days, we're all looking to brands to be more environmentally responsible. recycled content and can be recycled again, too. And so, Denomination decided to use the wolf as a central motif in the brand and packaging design as a way of signalling the urgent need to "return to nature". In total, the pack is made from 95.1%
These are three principles that underpin the institutions brand identity, which was created to reimagine the visual language of sound while giving the organisation a voice of its own. Its not uncommon for brand identities to balloon into overly complex systems, yet this stripped-back approach is strikingly effective. The solution?
It was in 2017 when we revealed our existing brand to the creative community. It's a brand that doesn't take itself too seriously. Type leads the way, and imagery rules, allowing the content to maintain the starring role. Can we aim to get something live before 2024? We haven't deviated too far from what was there before.
On the other side of the industry, graphic designers and marketers can access various digital brand guidelines tools, such as Brandpad, Corebook or Standards. Before the collaboration began, the business had the WIP name 'Project Portal', which Toma says proved hard to trademark or to build a proprietary brand on.
Such as luxury logo and branding, classy editorial design, woman magazine, cosmetic brand, fashion promotional, art gallery branding, museum, stationery design, blog design, modern advertising design, card invitation, book/cover title, special events and any more. This font is perfect for quotes, branding, packaging, etc.
It's also firmly in keeping with the concept of all things internet, with the identity centring on a heart icon: 'the universal symbol of good internet content,' as The Lovies Awards puts it.
The platform hosts bi-annual virtual mentoring programmes and nationwide speed mentoring events in partnership with world-renowned creative agencies and digital content, sharing everything they wish they’d known sooner.
From YouTube to TikTok and beyond, music plays a pivotal role in capturing an audience's attention, conveying emotions and building a distinctive brand. So, for independent creators, finding the right soundtrack can be a game-changer, transforming good content into unforgettable experiences. The impact was immediate and profound.
That means the content of a traditional design degree typically lags behind what's happening in the world outside. It has a dedicated content team in charge of such a task. And, of course, there are potential concerns around brand reputation when designers solely rely on AI-generated designs. It's an ever-changing field!
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