Remove brand-story-advertising
article thumbnail

New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. Brief and research Mucho needed to discover its unique story, one that could be translated into a more premium look and feel while still being accessible and representing Mongolia's heritage and culture.

Brand 468
article thumbnail

D&AD Awards 2025: who won what?

Creative Boom

This work aligned with a trend of brands cleverly inserting themselves into events, sports, and games through inventive approaches. It's exciting to see so many brands and companies refreshing their identities," said D&AD trustee Lisa Smith, global executive creative director at Jones Knowles Ritchie. Judging has been challenging.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Top Graphic Design Trends for 2025

Graphic Design Junction

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.

article thumbnail

50 fonts that will be popular with designers in 2025

Creative Boom

Art Director, Brand & Creative—Spotify We asked the creative community about the fonts they're excited to use over the next 12 months… and here they are. Rhythmic Regal by RabenRifaie Studio A contemporary serif with rhythmic and elegant curves, Rhythmic Regal is designed for luxury branding. Sans Serifs 11.

Fonts 540
article thumbnail

Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

Stories of brands using AI in their latest campaign have become a daily occurrence. Of course, I'm not naive enough to believe AI is going to disappear one day, but as a professional in the industry working in editorial and advertising mostly, I haven't yet come across a situation where I've lost out to a job from AI." "I

article thumbnail

30+ Best Christmas Fonts

Graphic Design Junction

Whether you’re designing greeting cards, holiday-themed branding, or decorative invitations , choosing the right fonts can set the mood and make your work shine. The font is suitable for any branding project like poster, logo, Christmas, and many more. Grace Christmas Font Grace Christmas Font is a modern and authentic display font.

Fonts 253
article thumbnail

How live event illustration brings big opportunities for artists

Creative Boom

From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. While editorial and advertising work involve deeper, more creative exploration, live events offer immediacy and spontaneity. For Bvlgari. For Cartier.

Artist 447