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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015. Add the digital component of Airtm into the mix, and DesignStudio might have been forgiven for leaning into the technological angle for its visual inspiration.

Digital 481
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Bello! Is an Extruded Aluminum Bench Inspired by Pasta

Design Milk

“At Hydro, we believe that more sustainable design starts with more sustainable production,” shared Asle Forsbak, Marketing Director, Hydro Extrusions. “Aluminum is looked upon as the metal of the future, offering unparalleled strength, durability, and recyclability.

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National Football Museum’s new identity champions English football heritage

Creative Boom

Ahead of the 2024 Euros, creative agency Poke Marketing has rebranded Manchester's National Football Museum to emphasise the importance of football in English culture. The rebrand comes at a time of transformation for the museum, which will look very different by 2030, so it needed an identity reflective of this new direction.

Tourism 463
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Should creatives be thinking about Gen Beta already?

Creative Boom

"By concentrating too heavily on age-based segments like Gen Beta or Gen Z, brands fall into the trap of generational marketing. We believe that generational marketing can be one of the biggest mistakes brands make. Consumer behaviour is not defined solely by age.

Education 239
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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? At Milan Design Week, we chat with Brian Bolain, Lexus 's global head of marketing, to find out.

Brand 510
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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

Typography and video LG's 'Life's Good' has been revamped, with custom typography inspired by various LG products to make it stand out more. VP of LG Electronics Global Marketing Center, Hyoeun Kim, adds: "Wolff Olins has helped us to transform LG, expanding how we're seen as a business and rejuvenating our brand experience.

Branding 480
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The Pentawards 2024 shortlist: our sustainable favourites

Creative Boom

Redefining luxury in packaging James Cropper Paper Packaging partnered with Islay single malt Scotch whisky brand Bruichladdich, bringing the first of its Luxury Redefined range to market with a fully sustainable outer wrap. It is entirely made from paper and inspired by the iconic design of Korean traditional houses called Hanok.

Sports 456