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Should creatives be thinking about Gen Beta already?

Creative Boom

Gen B will be the most tech-savvy demographic yet and will use digital platforms effortlessly for communication, learning, shopping and more. For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. Let's start with some obvious things.

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How to Find Lucrative Freelance Graphic Design Jobs

Inkbot Design

According to a recent study, the global freelance graphic design market is expected to reach $78 billion by 2030, growing at a CAGR of 13.6% Are you a whiz at branding and logo design ? Once I focused on branding and identity design , my career took off. And remember to optimise your portfolio for the digital age.

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Evolution of the BP Logo: A Century of Design & Branding

Inkbot Design

Evolution of the BP Logo: A Century of Design & Branding Most companies redesign their logo to look prettier. What I found in BP's logo history is a masterclass in both brilliant branding and catastrophic disconnection between image and reality. For executives, this is the brand evolution story you need to study.

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Everyone's down in the dumps right now.

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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

That's the thinking behind the world's most-connected digital dollar account, Airtm , which has been given a new prism-based identity courtesy of DesignStudio. Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015.

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Revealed! The three most impactful web design trends of 2022 so far

Creative Boom

The web is a constant source of inspiration with past and future influences forever clashing with modern culture to bring us a constant-evolving digital landscape. But this is only the start: investment in the sector is expected to balloon to the hundreds of billions by 2030. And there are four more trends to discover, too.

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Eurostar: A journey of digital and physical brand transformation

Moo

To become a single, and powerful brand that represents the best of high-speed train travel in Europe. And with the help of design agency, Design Studio , they created a new brand and design system that translates across both online and offline channels, while simultaneously integrating the heritage of both brands.