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Guide to the Top 10 Best Books on Marketing

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Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K.

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The Role and Importance of Communication in Marketing

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The Role and Importance of Communication in Marketing Communication is a crucial skill in the business world, and marketing is no exception. It is essential to the success of any marketing campaign. One of the most critical marketing communication roles is to deliver the message effectively.

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Advertising Agencies: Maximising Marketing Potential

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Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Advertising agencies provide various services to help businesses promote their products or services effectively.

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VCCP cleverly leans into nostalgia with ad for Cadbury's 200th birthday

Creative Boom

On the other hand, you want to shout about the tremendous achievement of holding a leading position in the market for decades. Reimagined ad The film retells the Mum's Birthday ad, which was released in 2018 and launched the Glass and a Half platform. Post production was managed by Selected Works. 200 years old.

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Non-alcoholic beer Heaps Normal pokes fun at 1980s ads for Dry July

Creative Boom

With the booze-free drinks market booming, how do you get cut through? Right now, the market for non-alcoholic drinks is having a moment. Revenue from alcohol-free beers, spirits, wines and the like is expected to reach US$1.45tn this year, and the market is expected to grow annually by 4.56%. And that's not surprising.

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GDPR: How Data Privacy Shook Up Digital Marketing

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GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Our online activities, searches, and personal details became an open buffet to marketers. No more using public data without permission! But with everything going digital came a realisation.