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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. In 2018, she was elected into the prestigious Alliance Graphique Internationale design association. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette.

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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.

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GDPR: How Data Privacy Shook Up Digital Marketing

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GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Our online activities, searches, and personal details became an open buffet to marketers. No more using public data without permission! But with everything going digital came a realisation.

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The Role and Importance of Communication in Marketing

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The Role and Importance of Communication in Marketing Communication is a crucial skill in the business world, and marketing is no exception. It is essential to the success of any marketing campaign. One of the most critical marketing communication roles is to deliver the message effectively.

Marketing 140
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Fitness Marketing: How to Attract and Retain Loyal Gym Members

Inkbot Design

Fitness Marketing: How to Attract and Retain Loyal Gym Members The fitness industry is more competitive than ever before. With boutique studios on every corner and digital fitness apps letting people work out from home, traditional gyms must improve their marketing game to attract and retain members. for members over their journey.

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8 Cheap Marketing Techniques That Deliver Big Results

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8 Cheap Marketing Techniques That Deliver Big Results In today's dynamic and digital-driven business world, marketing has become a battle of budgets. It's high time we debunked the age-old myth that quality marketing always equals big spending. The answer lies in clever, cheap, and effective marketing techniques.

Marketing 109
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VCCP cleverly leans into nostalgia with ad for Cadbury's 200th birthday

Creative Boom

On the other hand, you want to shout about the tremendous achievement of holding a leading position in the market for decades. Reimagined ad The film retells the Mum's Birthday ad, which was released in 2018 and launched the Glass and a Half platform. When a brand approaches a major anniversary, you're in somewhat of a dilemma.