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GDPR: How Data Privacy Shook Up Digital Marketing

Inkbot Design

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Brands took users’ digital footprints for granted; they feasted on consumer data and served us targeted ads like it was nothing. But with everything going digital came a realisation.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. In 2018, she was elected into the prestigious Alliance Graphique Internationale design association. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette.

Agency 429
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7 Search Engine Marketing Trends To Be Aware Of

Inkbot Design

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 138
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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.

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If digital transformation is not a destination, then what is it?

UX Collective

Exploring the complex layers of digital transformation to understand why it’s an ‘ongoing process’. Organisations often view digital transformation as a destination, like the Holy Grail or reaching Valhalla. But when is digital transformation ever ‘done’? Digital transformation is an ‘ongoing process’.

Digital 70
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VCCP cleverly leans into nostalgia with ad for Cadbury's 200th birthday

Creative Boom

On the other hand, you want to shout about the tremendous achievement of holding a leading position in the market for decades. The publisher was always keen to make a big splash on the occasion of a 100th issue or a 10th anniversary and fill the mag with "best of" articles going back through its history. Happy Birthday, Cadbury.”

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8 Cheap Marketing Techniques That Deliver Big Results

Inkbot Design

8 Cheap Marketing Techniques That Deliver Big Results In today's dynamic and digital-driven business world, marketing has become a battle of budgets. It's high time we debunked the age-old myth that quality marketing always equals big spending. The answer lies in clever, cheap, and effective marketing techniques.

Marketing 101