UX Collective

AUGUST 15, 2023

Exploring the complex layers of digital transformation to understand why it’s an ‘ongoing process’. Organisations often view digital transformation as a destination, like the Holy Grail or reaching Valhalla. But when is digital transformation ever ‘done’? Digital transformation is an ‘ongoing process’.

Digital 72

Digital Marketing Marketing Photoshop 72

Canny

MARCH 4, 2022

Right now, there are dozens, if not hundreds, of product management books out there. With more books comes more research, and the last thing anyone wants to do is spent hours trawling through book sites in search of the best product management books. 30 Things To Do in Your First 90 Days as a Marketing Manager. Download now.

Product Management 146

Product Management Production Patterns Marketing 146

Inkbot Design

DECEMBER 29, 2022

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

Marketing 112

Marketing Marketing Advertising Advertising 112

Inkbot Design

OCTOBER 7, 2023

Guerrilla Marketing Tactics: Unleashing Creativity and Innovation Regarding marketing, standing out from the competition and capturing consumers' attention requires innovation and creativity. That’s where guerrilla marketing comes in. They also encourage word-of-mouth marketing.

Marketing 70

Marketing Marketing Media Advertising 70

Inkbot Design

JULY 15, 2023

The 5 Best Product Management Books to Read Hey there, fellow product managers and aspiring product management enthusiasts! Are you ready to take your skills to the next level and unlock the secret recipe for success in the digital age? But why books, you may ask?

Product Management 80

Product Management Production Arts and Crafts Publication 80

Creative Market

OCTOBER 18, 2021

It’s hard to believe that Creative Market is almost a decade old. On our 9th birthday, we’d like to celebrate some of the most popular design products that have marked each year of our journey. Join us as we take a closer look at the visual styles that have trended throughout Creative Market’s history.

Fonts 190

Fonts Marketing Marketing Production 190

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. Branding in Marketing: What is It? It is not the product itself.

Marketing 91

Marketing Marketing Brand Branding 91

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Who is my target market? Logos can help your business stand out in crowded markets or reflect your business's values and personality. Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing). How can it help grow my business?

Marketing 119

Marketing Marketing Brand Branding 119

We And The Color

AUGUST 17, 2023

The printing industry in the rapid change of the digital age. This is a question that many people have asked in the age of digital media, where information and entertainment are increasingly consumed online. However, this growth is not evenly distributed across different segments of the market. Is print dead?

Print 98

Print Media Digital Entertainment 98

Moo

SEPTEMBER 28, 2023

They all mark the start of the holiday season — and with that, holiday marketing campaigns. In this blog, we’ll discuss the basics of holiday promotion and share 10 examples of effective holiday marketing campaigns from brands we admire. Social media marketing: Exciting holiday ad campaigns are a great way to maximize brand awareness.

Marketing 52

Marketing Marketing Brand Branding 52

Inkbot Design

JUNE 23, 2023

Moreover, according to a report by Oberlo, 86% of businesses were using video as a marketing tool as early as 2018. That's quite a jump from 61% in 2016. With shrinking attention spans and increasingly discerning consumers, traditional marketing methods are losing effectiveness. Well, it's more than just moving pictures.

Animation 122

Animation Marketing Marketing Arts and Crafts 122

Inkbot Design

MARCH 24, 2024

You might see things like 3D models of products you can spin around to look at from every angle. So, online stores are starting to show off eco-friendly products and brands that do good things for society. The Lure of Niche Online Stores Competition intensifies with the growth of the market. Improve your product pages.

Marketing 82

Marketing Marketing Production Internet and Software Development 82

UX Collective

AUGUST 15, 2021

Given all these positive contents, it is clear how high is the added value of such a cultural brand and how it can create a meaningful and positive association with commercial products or services. Soon, a wide range of approaches will be used and tested to shape the identity of companies, products, and services. Milano: EGEA, 2007. [3]

Production 98

Production Brand Branding Marketing 98

Inkbot Design

JANUARY 17, 2024

Disruptive companies introduce innovations that creatively destroy and transform existing markets. They upend the status quo with game-changing products, services, or business models. True disruption meets a widespread market need by thinking entirely differently. But what exactly makes a company “disruptive”?

Internet and Software Development 85

Internet and Software Development Marketing Marketing Networking 85

Canny

OCTOBER 31, 2019

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Companies like MailChimp and Wistia are setting up their own content production studios. Companies like MailChimp and Wistia are setting up their own content production studios. Switching from service provider to the production company.

Marketing 88

Marketing Marketing Brand Branding 88

UX Collective

MARCH 28, 2023

I have been around many rebranding efforts in various capacities as a creative in the marketing and branding industry for over two decades. It was a three-dimensional, tactile icon that provided the right amount of nostalgia for a digital app on a digital screen. The user base grew from 500 million MAU in 2016 to a whopping 2.27

Brand 125

Brand Branding Fashion Travel 125

Inkbot Design

APRIL 25, 2023

At its core, branding is the process of creating a unique image, identity, and perception for a product or company in the minds of its target audience. Branding is a critical aspect of marketing and business strategy, as it helps build recognition, trust, and loyalty among consumers. Buy on Amazon Why is Branding Important?

Brand 127

Brand Branding Marketing Marketing 127

UX Collective

MARCH 29, 2022

Designing a product brand from end to end, Illustration by Marissa Scipione Designing any product’s brand is no easy process. And yet, it is one of the most important considerations to keep in mind when launching any new product to market. Simple in theory, hard to execute, and challenging to implement uniformly.

Brand 97

Brand Branding Production Fonts 97

Moo

SEPTEMBER 20, 2021

From traditional to digital. The company’s current technology reflects this, with font design offerings that include more than 2,500 font families, custom font creation, and platforms that let brands deploy visual marketing content. The post How Monotype brought typography into the digital age appeared first on MOO Blog.

Digital 52

Digital Typography Fonts Brand 52

Noupe

NOVEMBER 6, 2023

Outdoor marketing remains a potent force even in our digital-centric world. This article dives into the intricacies of this traditional marketing method, presenting the most effective strategies and tools of today. Source What Is Outdoor Marketing? The most recognizable form of outdoor marketing is the billboard.

Marketing 119

Marketing Marketing Advertising Advertising 119

Creative Market

JUNE 12, 2020

To give you the most accurate information about how designers are striving to keep their businesses open, we went straight to the experts: our own community of Creative Market Shop Owners. They’ll see that you understand what you’re doing and are therefore more likely to buy your services and products,” Lina stated.

Client 173

Client Arts and Crafts Production Marketing 173

UX Collective

SEPTEMBER 17, 2022

Joining the marketplace against Adobe XD, Invision Studio, Framer and Miro, Figma primarily targeted visual designers working on digital products. Going beyond the 7-day trial or 30-day trials that competitors offered, Figma lowered the barrier (completely eliminated) for entry to UI/UX design by providing their product for free.

Adobe 123

Adobe Programming Production Marketing 123

Inkbot Design

OCTOBER 15, 2023

We'll offer tips on finding out more about your target customers, choosing marketing channels that suit them best, and optimising your messaging so they take notice. Why Brand Awareness Matters Nothing is more essential than brand awareness to promote new products or revive older brands.

Brand 94

Brand Branding Media Marketing 94

Inkbot Design

DECEMBER 14, 2022

The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. A strong brand defines your company, its products, culture, and values, which affect your customer experience.

Brand 141

Brand Branding Publication Publishing 141

Creative Boom

FEBRUARY 13, 2023

Its symmetrical structure is balanced with an organic drawing and a particular digital flavour. The font was created by Vectro Type , a typeface design studio based in Portland, Oregon, that offers retail fonts, bespoke typeface design, and font production services. Nan Tragedy by NaN 3. Dazzed by Displaay 8.

Fonts 543

Fonts Arts and Crafts Graphic Design Graphic 543

Canva

APRIL 13, 2020

Colors help shape everything from our mood to the products we buy. With each new year comes a new color trend, and whether you’re a digital marketer, or a graphic designer, knowing these trends in advance is helpful for all your design tasks. Now we’re seeing Spotify incorporate vivid colors in their marketing campaigns.

Color 148

Color Templates Marketing Marketing 148

Under Consideration / Brand

MAY 11, 2020

Established in 2016, Rippling is a software platform for businesses to manage employees' human resource and IT needs. Our Marketing team likes that it feels fast, Product appreciates that it works at tiny sizes, and Parker enjoys how it looks on a hat. Digital pay stubs. Digital banners. Rippling provided text.

Banners 107

Banners Color Marketing Marketing 107

UX Collective

JULY 10, 2022

Then we’ll learn a little about how UI has been adapted to other digital products such as smart watches. However it wasn’t a commercial product. Later on, in 1981, they launched Xerox Star, which was a commercial product. Learn more about Adobe XD history here A year later, in 2016, Figma was launched.

Adobe 97

Adobe Production Photoshop Patterns 97

Inkbot Design

JANUARY 20, 2024

Balancing Brand Heritage With Innovation Goals When embarking on a logo redesign , brands must balance celebrating existing equity built up in their visual identities over years or even decades while pushing towards a more modern, digitally friendly aesthetic. Let legacy branded materials currently in the market play out.

Brand 85

Brand Branding Digital Education 85

Inkbot Design

JULY 24, 2023

In this fast-paced digital world, creating delightful, intuitive, and user-friendly experiences is necessary if your products stand out and leave a lasting impact. It's not just a nice-to-have; it's a game-changer that can make or break your success in today's fiercely competitive market. Well, you've come to the right place!

Arts and Crafts 76

Arts and Crafts Production Publication Digital 76

Creative Boom

NOVEMBER 5, 2023

As ever, this guide will help you find truly original, unique and beautifully designed gifts, enabling you to support creatives designing and selling their own products, and the independent stores that partner with them. It's packed with great products such as this plushie with a difference.

Arts and Crafts 460

Arts and Crafts Presentation Print Artist 460

Graphic Design Junction

AUGUST 17, 2022

UI(User Interface) design is the process of designing the look, feel, and interactivity of a digital product. As the world advances, market online UX and UI design becomes more essential than before, and with this comes a lot of changes in UI trends. UI design trends help differentiate and make the product shine out among many.

Web Design 125

Web Design Web Design Internet and Software Development Fonts 125

Noupe

JULY 1, 2021

A rebrand is a marketing strategy that aims to change the company’s brand identity. A rebranding process mainly changes the following: logo, slogan, website, typography, name, term, symbols, marketing, advertising strategies, and more. Some brands became more inclusive and poised to take over a bigger market share. Live Better”.

Brand 113

Brand Branding Marketing Marketing 113

Eye on Design

JULY 15, 2022

They had arrived minutes earlier, lanyards in tow, at the spacious West Village event room of Sub Rosa, a creative marketing agency whose clients include Pepsi, General Electric, and Nike, for a workshop on how to bring more empathy into their work. . It can produce more useful products and solve overlooked needs. .

Production 90

Production Client Marketing Marketing 90

Inkbot Design

JULY 10, 2023

Definition and Origins Have you ever wondered how teams develop fantastic product or service concepts in such a short time? Don't be mistaken—these prototypes aren't polished final products. .” Remember, innovation knows no bounds, and with design sprints, you'll soar to new heights quickly. What is a Design Sprint?

Production 65

Production Manufacturing Marketing Marketing 65

Moo

MARCH 7, 2023

Read on to learn everything you need to know about expressing your brand identity through visual communication, marketing materials and graphic design assets. This includes everything from website and logo design to your social media and marketing collateral. For example, Uber redesigned its corporate identity in 2016.

Corporate Branding 98

Corporate Branding Brand Branding Color 98

Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 67

Tourism Travel Brand Branding 67