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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. Here, the studio navigated the delicate balance between creating a brand that felt contemporary yet connected to cultural roots.

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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

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Mark James isn't bored (and he doesn't think you should be either)

Creative Boom

From album sleeves to immersive installations, viral hoaxes to iconic branding projects, Mark's portfolio blends humour, subversion and sharp conceptual thinking in a way that's instantly recognisable. Quite puerile really," he says, "but it brought a smile to people's faces. Ten years later, it's still getting attention.

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What is brand strategy and why is it so vital?

Creative Bloq

Enter the Brand Impact Awards 2025 – but hurry! Design Graphic Design Branding What is brand strategy and why is it so vital? Advice By Rosie Hilder published 16 July 2025 Taxi Studios Jamie Watson explains this often overlooked area of branding. Why not try a subscription? Here’s how it works.

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New 'intimate content' app gets a sophisticated brand

Creative Bloq

Image credit: Linq) Branding an app is tricky to get right, but UX is just as important as branding and when it works, it works. It creates a simple and direct visual anchor that immediately communicates the essence of the brand." Why not try a subscription? Here’s how it works.

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TiredCity unveils new identity with Hands Collective

Creative Boom

Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. Central to the rebranding is a bespoke typographic system derived from TiredCity's logotype.

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The 20 graphic designers inspiring us the most in 2025

Creative Boom

As brands seek authentic connections with increasingly diverse audiences, the demand for designers who can navigate cultural nuance while maintaining commercial appeal has never been higher. Working in a fractional leadership capacity, Rachel helps teams navigate digital transformation and brand evolution.