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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K.

Agency 426
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Deliveroo serves up a sizzling new identity to drive a wider global appetite

Creative Boom

Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul. The move is part of a drive to ensure competitive edge, distinction, and creative consistency across Deliveroo's ten local markets. But what were the challenges the creative team faced in evolving the identity?

Agency 376
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Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

Marketing 147
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How To Use Influencer Marketing To Boost A Brand

Inkbot Design

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 They share their authentic experiences with brands and their products and services online.

Marketing 127
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Product Management Books: The Ultimate Collection

Canny

Right now, there are dozens, if not hundreds, of product management books out there. With more books comes more research, and the last thing anyone wants to do is spent hours trawling through book sites in search of the best product management books. 30 Things To Do in Your First 90 Days as a Marketing Manager. Download now.

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Branding in Marketing: Steps to A Great Strategy

Inkbot Design

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. Branding in Marketing: What is It? It is not the product itself.

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19 Ways to Strengthen Your Marketing Strategy Using Videos

Noupe

It’s no secret that video is an increasingly critical part of any marketing strategy. Because of this, 41% more businesses use video marketing now than they did in 2016. If you’re not sure how to incorporate video into your marketing strategy, though, you’re not alone. How Video Helps Your Marketing Strategy.