The Instagram Logo: A Necessary Betrayal of Nostalgia
Inkbot Design
JUNE 27, 2025
He was trying to get a product, any product, in front of users. The Icon That Fooled Everyone (2010-2011): Systrom's Polaroid With the pivot to a photo-centric app, renamed Instagram, Systrom needed a new icon. It told users exactly what the product did: take photos on your phone and make them look old-timey.
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