Tropicana amplifies its orange with a new identity by Sunhouse
Creative Boom
AUGUST 18, 2024
According to Giles, working with a brand as iconic as Tropicana was a no-brainer, although he admits that the notorious and highly publicised redesign failure in 2009 added "an element of design-press jeopardy that ignited the creative team". Very subtle changes were made to Tropicana's colour palette to emphasise the role of orange.
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