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Javier Fuentes reconnects with his cultural roots via trippy digital illustrations

Creative Boom

Cuban multi-media artist and designer Javier Fuentes illustrates the mundane and ritualistic aspects of life as an immigrant in his recently launched project, Xtrano. These include Bustelo, a brand of coffee which is a staple of kitchen cupboards for Cuban-Americans, plus Fabuloso, a household cleaner favoured by the Latinx community. "I

Digital 423
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Celebrity Endorsements: Amplifying Brands and Captivating Consumers

Inkbot Design

Celebrity Endorsements: Amplifying Brands and Captivating Consumers What do George Clooney, Michael Jordan, and Taylor Swift all share? They've each helped turbocharge brands by lending their famous faces to marketing campaigns. Celebrity endorsements can be a golden ticket to amplified brand recognition and a captivated consumer base.

Brand 102
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The Secrets of the Top 10 Famous Personal Brands

Inkbot Design

The Secrets of the Top 10 Famous Personal Brands Personal branding has become a pivotal strategy for individuals to carve out their unique niche and make a lasting impression. Just as corporations carefully craft their brand identities , people can cultivate their brands to amplify their visibility and influence.

Brand 79
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Visit Hong Kong and discover the future of design, at KODW 2023 this June

Creative Boom

This respected event, which has been running since 2006, brings together over 40 business and creative leaders from around the world to explore and inspire smart design solutions for a sustainable future through forums, workshops, masterclasses, networking events, and more. The star-studded line-up of speakers includes d’strict’s L.

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10 best artist and illustration agents in New York City

Creative Boom

With its rich tapestry of art galleries, publishing houses and media outlets, New York City is a veritable hub for illustration agents. They represent over 40 artists with different signature styles applicable to various markets, including advertising, publishing, editorial, branding, gaming and packaging.

Artist 483
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To the streets: Is it time to return to guerrilla marketing?

Moo

Before the ubiquity of social media, brands had to find other ways to go viral. Enter guerrilla marketing, a way for brands big and small to do things differently and make their mark – and make those marketing budgets work harder. Axe: Exit Signs (2006) Economic and effective, stickering is a popular guerrilla marketing tactic.

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The Best of Brand Partnerships

Canny

The best brand partnerships are truly something special. But what is a brand partnership, exactly? Brand partnerships are a mutual agreement between two companies to utilise both of their brand names in a strategic alliance. Each brand brings its own identity to create a melded co-brand image. free ebook.

Brand 78