DixonBaxi rebrands US TV network The CW as it expands its content mix
Creative Boom
FEBRUARY 12, 2024
Launched in 2006, it's long specialised in reality shows alongside original dramas aimed at a younger audience, such as Gossip Girl, Arrow, Jane the Virgin and Riverdale. In the words of DixonBaxi, this is: "A voice-led brand that brings a dash of spice to everything it does. Its expanded version, in particular, is truly eye-catching.
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