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To the streets: Is it time to return to guerrilla marketing?

Moo

Before the ubiquity of social media, brands had to find other ways to go viral. Enter guerrilla marketing, a way for brands big and small to do things differently and make their mark – and make those marketing budgets work harder. What is guerrilla marketing? Image credit: Pango Books Low cost.

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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. They craft messages that capture the essence of a brand and communicate its unique value proposition to the target audience.

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Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

Marketing 147
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Javier Fuentes reconnects with his cultural roots via trippy digital illustrations

Creative Boom

Cuban multi-media artist and designer Javier Fuentes illustrates the mundane and ritualistic aspects of life as an immigrant in his recently launched project, Xtrano. These include Bustelo, a brand of coffee which is a staple of kitchen cupboards for Cuban-Americans, plus Fabuloso, a household cleaner favoured by the Latinx community. "I

Digital 379
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Celebrity Endorsements: Amplifying Brands and Captivating Consumers

Inkbot Design

Celebrity Endorsements: Amplifying Brands and Captivating Consumers What do George Clooney, Michael Jordan, and Taylor Swift all share? They've each helped turbocharge brands by lending their famous faces to marketing campaigns. First and foremost, they significantly boost brand visibility and awareness.

Brand 95
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10 best artist and illustration agents in New York City

Creative Boom

But how on Earth do you find a market for your work? With its rich tapestry of art galleries, publishing houses and media outlets, New York City is a veritable hub for illustration agents. This is where illustration agents come into play. But with so many to choose from, where do you begin? David Doran, represented by B&A 2.

Artist 471
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Evolution of Marketing: From Trade to Technology

Canny

In this blog post we will be examining the history of marketing, the current state of marketing, and some possibilities for the future of marketing. Marketing in it’s most modern form is still relatively new, but trade and barter has existed since the Stone Age. So… What is marketing? What is Marketing?