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New campaign positions Gü as more enticing than ice cream or chocolate

Creative Boom

Founded in 2003 in London, the dessert brand Gü has grown significantly over the last two decades. The new positioning kicked off in 2022 with an update to the brand's packaging and website and will now spread across all aspects of its marketing, such as in-store activity, sampling events, and digital, TV, and streaming ads.

Agency 262
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It's all in the eyes for A Practice for Everyday Life's identity for the 59th Venice Biennale

Creative Boom

Crafted by A Practice for Everyday Life , the London studio founded by Kirsty Carter and Emma Thomas in 2003, it's inspired by Surrealism and represented by eyes, which can be seen dotted around the Venetian city. With the 59th Venice Biennale well underway, our attention turns to the Italian exhibition's graphic identity for 2022.

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UDIT’s Bold and Playful Branding by Erretres

Abduzeedo

The new identity is complemented by a precise tone of voice that is both creative and inspirational, reflecting the university’s dynamic spirit. Branding and visual identity artifacts About Erretres Erretres is a design consultancy specialising in strategy, branding, and digital products.

Brand 82
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Colorful Illustrations by Jose Elgueta

Design You Trust

He started in the year 2003 painting murals by himself and in collaboration with other artists. Throughout his self-guided journey he has participated in various art exhibitions, with both digital and physical paintings, which has provided him the experience needed to earn his place in the contemporary art world.

Color 59
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MOO X Strategic Play Global®: unleashing playful print 

Moo

Founded by Jacqueline (Jacquie) Lloyd Smith in 2003, the organization delivers immersive and award-winning programs including Playsonality™, The Elements Leadership Program, and LEGO® SERIOUS PLAY® certification training and workshops across North and South America, Europe, Oceana, Africa, and Asia.

Print 59
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Women’s History Month–Worldview Purveyors

Thinking Design

In the 1960s she moved to Los Angeles, and the bright colors that she found on the West Coast continued to inspire her work from then on. The avant garde fashion designer began her career in the 1960s when her style was "Youthquake" inspired. Betsey Johnson (1942-present) Betsey Johnson is no stranger to style and cultural movements.

Fashion 52
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Netflix vs. decision fatigue: How to solve the paradox of choice

UX Collective

“Play Something” feature on Netflix To launch this new viewing mode, Netflix product team did user research, with concepts in psychology to understand decision fatigue and were inspired by… linear TV. With linear TV, the decision fatigue is reduced : you just turn on your TV and the program is live. Sources : Bicchieri, C., & Xiao, E.