New campaign positions Gü as more enticing than ice cream or chocolate
Creative Boom
FEBRUARY 1, 2023
Founded in 2003 in London, the dessert brand Gü has grown significantly over the last two decades. The new positioning kicked off in 2022 with an update to the brand's packaging and website and will now spread across all aspects of its marketing, such as in-store activity, sampling events, and digital, TV, and streaming ads.
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