article thumbnail

New campaign positions Gü as more enticing than ice cream or chocolate

Creative Boom

Founded in 2003 in London, the dessert brand Gü has grown significantly over the last two decades. The new positioning kicked off in 2022 with an update to the brand's packaging and website and will now spread across all aspects of its marketing, such as in-store activity, sampling events, and digital, TV, and streaming ads.

Agency 255
article thumbnail

It's all in the eyes for A Practice for Everyday Life's identity for the 59th Venice Biennale

Creative Boom

Crafted by A Practice for Everyday Life , the London studio founded by Kirsty Carter and Emma Thomas in 2003, it's inspired by Surrealism and represented by eyes, which can be seen dotted around the Venetian city. With the 59th Venice Biennale well underway, our attention turns to the Italian exhibition's graphic identity for 2022.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Colorful Illustrations by Jose Elgueta

Design You Trust

He started in the year 2003 painting murals by himself and in collaboration with other artists. Throughout his self-guided journey he has participated in various art exhibitions, with both digital and physical paintings, which has provided him the experience needed to earn his place in the contemporary art world.

Color 59
article thumbnail

Burger King Rebrand — Unused Burger King Logo Ideas

Logo Smith

In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which completely reorganized its advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed “The King”, accompanied by a new online presence.

article thumbnail

How Phunk pioneered a riotous clash of art and design in Singapore

Creative Review

The monograph – named after a 2003 artwork – looks back on the early days of the studio, which was launched around the same time that the Apple Macintosh and software such as Adobe Illustrator were beginning to be widely used.

Art 132
article thumbnail

Netflix vs. decision fatigue: How to solve the paradox of choice

UX Collective

The nudge theory is based on the concept of bounded rationality , from Simon and taken up by Kahneman (2003) to explain that individuals are biased, lack information, or are drowned in a flood of information to be completely rational in their decision making. Probably a technical utopia, but definitely something to think about. Kahneman, D.

article thumbnail

Berthe

Typographica

On September 24, 2003, Chris Anemone asked on Typophile : “What typeface is used for that paragraph, Hrant, do you know?” That question begot a glance, then a perusal, then an abyme into the world of Deberny (notably before the merger with Peignot) and then a very long wait until Berthe , the first digital revival of that Série ?