Mucho rebrand breathes new life into 92-year-old free festival in San Francisco
Creative Boom
OCTOBER 17, 2023
In keeping with Rosalie's original vision, the wide selection of performers reflects the festival's commitment to exceptional programming and serving diverse audiences. The event is known for its relaxed vibe, as family and friends gather to picnic and enjoy performances in a natural setting. But there was a danger of becoming dated.
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