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'The future of work is wobbly': NB Studio's off-kilter rebrand for Streamtime

Creative Boom

It's been rethinking timesheets since 2002. But its new internal strategy, 'Productive Wellbeing' – which, to you and I, means "feeling good while doing great work" – called for a shift in how Streamline presents itself. Cue the need for a brand overhaul. So, how do you translate this noble sentiment to its new brand?

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How the Adobe Logo Reflects the Evolution of Digital Creativity

Inkbot Design

Adobe's first product, PostScript, was about to revolutionise digital typography and printing. This preserved brand equity while still appearing modern. They weren't selling individual products anymorethey were selling an integrated creative ecosystem. This was genius-level brand architecture.

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Fantasy Island shows Ireland from 70 photographers’ alternative perspectives

Its Nice That

Words Paul Moore — Date 25 June 2025 Work Photography Publication Book Documentary Politics Society History The concept of Fantasy Island , published by Rotten Books, sounds simple and quaint – 50 years of Irish photography by 70 Irish artists – while the final product is anything but.

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AI Pace Layers: a framework for resilient product design

UX Collective

Designing human-centered AI products can bearduous. But heres a bigger challenge: The wildly different paces of change attached to the key elements of AI product strategy, design, and development can make managing those elementsand even thinking about themoverwhelming. Brands Pace Layers (1999) as sketched by JonoHey.

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Why the PayPal Logo is Both a Genius Move and a Boring Mess

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Why the PayPal Logo is Both a Genius Move and a Boring Mess You don’t love the PayPal logo. It was bold, a bit cold, and ultimately, a branding dead end. It didn't alter the brand's perception in any meaningful way. It was everywhere.

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The latest Unreal Engine 5 fan remake brings back memories for early noughties gamers

Creative Bloq

Scuttling the U-529" | Medal of Honor Reimagined with Unreal Engine 5 - YouTube Watch On The latest project to grab our attention is an Unreal Engine 5 remake of part of Medal of Honor: Allied Assault from 2002. Why not try a subscription? Why not try a subscription?

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The Creative Boom 2023 Christmas gift guide for creatives

Creative Boom

As ever, this guide will help you find truly original, unique and beautifully designed gifts, enabling you to support creatives designing and selling their own products, and the independent stores that partner with them. It's packed with great products such as this plushie with a difference. Nan's Stash by Fatso Not yet heard of Fatso?