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The eight things illustration agencies are looking for in 2025

Creative Boom

We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year. But having a resolved visual language is just the beginning—it needs to be a visual language with something to say. "It A consistent style with a point of view It's nothing new.

Agency 482
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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

Portfolio 341
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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Crafting a visual identity for Picklewood, a first-of-its-kind pickleball club and restaurant, was a tricky proposition. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Local agency People People explain how they went about it.

Brand 448
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Why motion is the future of brand identity, and how to do it right

Creative Boom

Motion brings these static elements to life, transforming them from mere visual assets into living, breathing expressions of brand personality. For tech refurbishment platform Back Market , for instance, motion identity became more than just animation: it was a dynamic way to embody the company's commitment to sustainability.

Branding 449
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Creative Insights: Data-Backed Trends to Help You Design Successful Content

In today’s competitive markets, how do you make sure that your content not only stands out but performs well? Using Shutterstock.AI, our proprietary AI tool, we’ve crunched 700 billion industry data points to provide an in-depth look at what kind of design and marketing content engages audiences and drives results.

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Campbell Hay crafts new place brand for Islington Square

Creative Boom

Campbell Hay's design team has worked on everything from the initial marketing suite, placemaking strategy and initiatives to their latest rebrand. "We Since most of the marketing and promotion happen online, it made sense to design a suite of animated brand visuals that could evolve over time, creating a renewable sense of intrigue.

Branding 407
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Poster Cult: the latest works of Swiss printmaker Dafi Kühne

Creative Boom

The tactility of analogue techniques has become somewhat nostalgic; print papers and magazines are becoming fewer and fewer, and most of our marketing comes through a relentless stream of emails. It seems that everywhere we look, there is news on advances in technology and the rise of digital techniques, even in the art and design world.