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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Brand values and messaging Reflect on your brand's core values and the message you want to convey. Translating visual identity to sound Fairly obviously, your brand's visual identity itself provides valuable cues for developing its sonic counterpart. This means considering several factors.

Branding 448
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Why motion is the future of brand identity, and how to do it right

Creative Boom

For tech refurbishment platform Back Market , for instance, motion identity became more than just animation: it was a dynamic way to embody the company's commitment to sustainability. They reflected the brand's core value of circularity, transforming how the message of sustainability was communicated across each touchpoint.

Branding 449
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From Vision to Reality: 40+ Fresh Branding Ideas and Logo Designs for Inspiration

Graphic Design Junction

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Logo designs must translate seamlessly across platforms and media, from a website header to social media profiles, ensuring brand cohesion.

Branding 269
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Pentagram visualises cybersecurity in an original way for MIND

Creative Boom

In an industry where technical complexity often translates into visual confusion, Eddie Opara and his team at Pentagram have crafted something remarkable for MIND—a data security platform that operates at machine speed. The design system successfully translates across every touchpoint, from the mind.io

Marketing 195
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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

One key objective was to strengthen the link between GF Smith and its sub-brands, particularly Colorplan, which is widely recognised in international markets but often seen as separate from its parent company. It was time to reframe the brand to speak to today's creative community and the next generation."

Branding 286
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How creatives can unlock the power of generative AI

Creative Boom

Say you have a new client who wants to launch a new product, and you need all the marketing material fast. Quality control: Creative assets produced by generative AI may require significant manual review and editing to ensure the final output meets quality standards and effectively communicates the intended message.

Templates 482
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Studio zur Strassen gives fantasy football brand Kickbase a leg up

Creative Boom

Kickbase set a new standard in the fantasy manager world by introducing real-time experiences: actions on the pitch are directly translated into points for your virtual team. In copywriting, led by James Richardson, short, impactful messaging was created to reflect the ever-changing world in which we all exist.

Branding 538