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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. The London Underground logo animation set. The former inspires her creativity, with its galleries, museums, and variety on offer.

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Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? One of Among Equals' founders has a technical background in sustainability, and its creative team is well-versed in turning complex sustainability topics into compelling creative ideas.

Branding 284
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Osch crafts warm and positive logo and branding for abuse charity Tender

Creative Boom

Tender uses drama, art and media to provide a safe, enjoyable space where people can engage with sensitive topics, 'rehearse' for real-life scenarios and explore their rights, responsibilities and expectations within relationships. Logo and branding The new Tender logo is one of the most visible transformations in Osch's rebrand.

Branding 482
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Ed Helms' SNAFU podcast embraces 'controlled messiness' in new identity

Creative Boom

In the new and improved brand, expect graphics inspired by art books on Cold War propaganda, spy movie posters from the 1950s and '60s, and vintage adventure and educational book covers. The logo aimed to create something big and bold that could stand out in both small podcast icons and large out-of-home advertising. "It

Education 259
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Universal Favourite crafts emotive branding for fertility testing startup

Creative Boom

It's paired with an organic cell shape that reacts to the world around it, the wordmark and logo form interacting and reinforcing the other. Paired with a colour palette of lemon and neutrals, the identity feels light and warm—an inspired choice in a sector that's often been criticised as cold and clinical.

Branding 515
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Mozilla pledges to 'Reclaim the Internet' with new identity by JKR

Creative Boom

A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. The studio's global executive creative director, Lisa Smith, says: "When we asked people to draw Mozilla's logo, most ended up sketching the Firefox logo.

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LIT's rebrand of German retailer Gravis draws on the past but looks to the future

Creative Boom

Logo and identity LIT's team of branding experts embarked on a journey to craft a new, contemporary identity for Gravis, breathing new life into the brand. The result is a striking and iconic logo paired with a vibrant colour scheme that reflects the spirit of innovation.