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The 20 graphic designers inspiring us the most in 2025

Creative Boom

Meanwhile, the rise of AI tools is forcing the industry to double down on what makes human creativity irreplaceable: conceptual thinking, cultural insight, and emotional resonance. To identify the graphic designers making the biggest impact right now, we turned to our global community of creatives, art directors and industry insiders.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

In 2020, she was a fashion buyer working in a busy industry where there just wasn't time to explore other creative avenues. She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China.

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The 20 illustrators inspiring us the most in 2025

Creative Boom

The consensus from industry leaders is that to survive as a freelancer , illustrators need to double down on what makes them unique and carve out a distinctive style to set them apart. Her work is highly accessible and engaging, making complex topics approachable through visual storytelling. She also enjoys teaching and mentoring.

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The eight things illustration agencies are looking for in 2025

Creative Boom

And, to put things in context, the wider creative industries have had a rocky year, too, impacting the demand for illustration. The variety within a portfolio shouldn't be stylistic; it needs to come from the application of a style to different topics, concepts and contexts. It is a very social industry.

Agency 482
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The eight things illustration agencies are looking for in 2025

Creative Boom

And, to put things in context, the wider creative industries have had a rocky year, too, impacting the demand for illustration. The variety within a portfolio shouldn't be stylistic; it needs to come from the application of a style to different topics, concepts and contexts. It is a very social industry.

Agency 448
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From watercolours to Snakes with Legs: illustrator Beth Bennett on her work so far

Creative Boom

In addition to profiling established creatives, we like to keep in touch with new talent on the scene, so we caught up with Beth Bennett to see how she's found her first few years in the industry. Another goal of hers is designing packaging featuring Snakes with Legs. She also thinks that the snakes could make a great plushie toy.

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10 Best Online Colleges for a Web Design Degree

Designer Daily

This virtual university based in the heart of the entertainment industry offers a number of design, animation, and media-related degrees, including a Bachelors in Graphic Design. Students can expect to learn about industry-standard tools and get the skills they need to work with modern web stacks.