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Karlotta Freier draws with such freedom her imagery seems to float on air

Creative Boom

Although Karlotta works digitally today, everything she creates continues to have a hand-drawn quality. Going back to 2018, when she won a Cube from the Art Directors Club for her work, her style has continually evolved, and she has always been drawn to follow her interests rather than formulate a distinctive style.

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The eight things illustration agencies are looking for in 2025

Creative Boom

The variety within a portfolio shouldn't be stylistic; it needs to come from the application of a style to different topics, concepts and contexts. I always look for work that has elements done by hand, especially as style trends can run so obviously along digital lines," says Sarah.

Agency 482
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10 Top Graphic Design Trends for 2025

Graphic Design Junction

Example: The 3D animated explainer videos produced by The New York Times are an excellent example of how motion graphics help break down complicated topics and make them visually engaging and digestible. These animations provide clarity and make complex information more accessible and engaging.

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The eight things illustration agencies are looking for in 2025

Creative Boom

The variety within a portfolio shouldn't be stylistic; it needs to come from the application of a style to different topics, concepts and contexts. I always look for work that has elements done by hand, especially as style trends can run so obviously along digital lines," says Sarah.

Agency 447
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Splashing the paint and finding the joy with Monjajaja

Creative Boom

While AI has its uses (cough), nothing compares to looking at a work that fully expresses the hand of the artist and what they were feeling as they composed it. I'm interested in topics like food, people and places, and creating something that is hand-made and organic," she says. "I Almost Blue and Pink Sky.

Client 505
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Environmental course provider's new branding is wonderfully down to earth

Creative Boom

The many topics covered on this site, led by teachers from around the world, include biodynamic farming, food forests, river restoration, urban gardening and earth democracy. The solution for the identity was born from the logotype sitting on a simple hand-drawn underline to represent the ground; therefore being earthed.

Brand 370
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Alex Foxley's '90s-inspired illustrations are here to fill your world with positivity

Creative Boom

I remember having a Sega Mega Drive and a Game Boy Color, and I was so drawn into the colourful and imaginative worlds of games like Sonic, Mario and Pokemon. I have found that through my art, I can talk about some of these topics in a more approachable manner." Nineties nostalgia and mental health work hand-in-hand in Alex's work.