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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

My style has been shaped through years of experimentation – printmaking, collage, hand-drawing, stop-motion, digital painting – I've tried it all. The piece combines her drawings and digital artwork with Chinese-inspired cut-paper animation and plenty of sounds you'll hear on any Tube journey. The London Underground logo animation set.

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Karlotta Freier draws with such freedom her imagery seems to float on air

Creative Boom

Karlotta is an artist who is most at ease when drawing, which shows through her imagery. There never seems to be an imperative other than to draw something – even when she tackles a difficult brief for one of the big brands she works for. It began as a way of sharing career advice because she was receiving so many emails on the topic.

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Food illustrator Tom Hovey talks Bake Off, Bristol and building a creative community

Creative Boom

Hovey remembers how drawing was just one of those things he could always focus on when he was young, a quality that he recognises now in his own children. Even with some newfound inspiration, Hovey was still unsure where his passion for drawing could take him.

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Illustrator Joseph Carrington on confronting what challenges you and the benefits of representation

Creative Boom

Developing my style and approach over the years, I like to think I blend charm and whimsy into any topic I tackle," he tells Creative Boom. "I It was his work that flicked my brain to the possibility that I could use my talent to create a career where I get to draw every day."

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How to beat creative block: practical tips from your fellow creatives

Creative Boom

Similarly, illustrator Andra Badea recommends pushing through, and that means taking a step away from perfectionism: "I'd say: draw anyway," she explains. Sometimes, if I'm on a commissioned project and I can't seem to get that exciting idea, so I just draw the worst one that comes up. Get some natural light in the eyes.

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Rocío Egio on embracing dyslexia, mediterranean roots, and finding freedom in illustration

Creative Boom

Her signature ability to turn complex topics into clear, inviting visuals made her a natural fit for editorial work, but one of her most personal projects The Dyslexic Font, created with Pranav Bhardwaj stands out as a career highlight. In other words draw like yourself, dress like yourself, and don't be afraid to let the world see both.

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Emotional, expressive, evocative: Illustrator Ilya Kazakov is proving that cute is the way forward

Creative Boom

Over 40% of his homeland sits in the Arctic Circle, close enough to the North Pole that we're willing to accept Ilya as an expert on the topic of Santa Claus, a character he's illustrated numerous times. Anyone can request or come up with, for example, a character, and I will draw it.