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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

The London studio's visual identity for a new AI tool, Wonda, avoids adding to the noise with a simple, emotionally engaging design. To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. And that applies just as much to marketing as anywhere else.

Marketing 518
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

But considering the increasing maturity of tools and applications, there's no point watching from the sidelines any more." Using it in more practical applications as a tool has been a nice antidote to the 'deer in headlights' vibe from last year. Yet, although AI might be the biggest story, it's not the only one.

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Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.

Brand 515
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list. The results are now in, and here they are.

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Expressive Type Today: How typography captivates in a world of visual overload

Creative Boom

It's a visual tribute to the designers and creative studios who use type not only as a communication tool but as a form of expression that defies convention. From sporting brand identities that convey motion to fluid designs for food and beverage brands, the book includes themes that appeal to designers everywhere.

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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand 450
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Bored of Pinterest? 8 alternatives to try for design inspiration

Creative Boom

Its AI-powered tools make saving and searching effortless, whether by keyword, colour or abstract concepts. With dynamic mood boards and smart search capabilities, mymind transforms your collection into an evolving, powerful tool for fueling creative projects. It's an AI-powered visual search tool that's good for mood board creation.