Remove tag voice-and-tone
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Designer Gabrielle Adam is finding inspiration in everything cheesy, kitsch and fun

Its Nice That

I’m drawn to big type, lots of colours, and a silly, catchy tone of voice.” The creative is regularly keeping us updated with a range of her fun letterform experiments over on Instagram and completes this love for type through thoughtful, humorous copywriting that has a knack for nailing a brand’s tone of voice.

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New Designers at 40: celebrating four decades of emerging creative talent

Its Nice That

Since 1985, the showcase has acted as a launchpad for some of the UK’s most exciting creative voices, offering an early glimpse into the next generation of designers across fashion, furniture, textiles, illustration, ceramics and more. But more than just an exhibition, New Designers creates a space for connection, visibility and momentum.

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“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

Its Nice That

With breaks between her freelance work, she’s found that this schedule has given her space to slow down in between client briefs and reflect on her unfolding practice, rather than “sprint from project to project”. That sense of joy and connection, that’s what I want people to feel when they engage with a brand I’ve helped build”, she says.

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Wheelin’ and Dealin’: Studio Joe’s identity for Peckham Carboot emulates price stickers and hand-written signs

Its Nice That

Reading "Wheelin’ and Dealin’: Studio." For Joe, founder of Studio Joe a London-base independent creative studio that merges design and photography, there was one thing that was imperative for the identity to capture: “That human connection, the realness of it all, needed to come through.”

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How to Make Online Invitations: The Complete Guide

Design Beep

How to make online invitations is one of the most searched questions among event planners today, and for good reason. In our increasingly connected world, digital invitations offer convenience, cost-effectiveness, and endless creative possibilities that traditional paper invites simply can’t match.

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Ciaran Birch on crafting custom wordmarks and harbouring a “half-baked” bank of typefaces

Its Nice That

For Ciaran, taking the time to craft custom type styles gives a brand “more freedom with tone of voice”, and nailing this as a vital aspect of a project’s visual direction early on helps him to “avoid using superfluous decoration and fodder later on as a distraction”.

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Big Cartel’s big rebrand by How&How throws caution to the wind

Its Nice That

We set out to create something that reflected Big Cartel’s indie roots,” Chris says, opting for a more analogue, soulful tone, manifesting in imperfect printed textures and hand-rendered illustrations. The result is a brand that’s audacious and unapologetic, across its voice and its vibe, it seeks to empower its users. “We