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The rapid evolution of AI is reshaping how we think about design. Because it's no exaggeration to say that this moment feels like it's going to be pretty pivotal in design history. Generally, we try not to worry too much about the big trends in graphic design," she begins. Beyond that, new AI platforms like Exactly.ai
Blending local heritage with experimental design, the duo creates unique typefaces that push the boundaries of traditional type design. Based in Tallinn, Estonia, type design studio Tüpokompanii prides itself on a "mistake-driven" approach, thrives on seeking out letterforms' "unexpected qualities", and is a "design-driven" studio.
They recently partnered with global creative agency Stink Studios to create an evolved and expanded design system that unifies Riot's growing portfolio of games and media. At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches.
A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs. BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets.
Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains.
The world of visual design is constantly evolving, and 2025 promises to deliver some of the most exciting transformations yet. With rapid advancements in technology, the rise of artificial intelligence, and a renewed focus on sustainability, design is becoming more dynamic and inclusive. What is Maximalism?
The design industry is charging forward into 2025 with excitement and renewed purpose. From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Take heart!
Tonight, Art Vinyl unveiled the winner of the 20th Best Art Vinyl Award, the annual art prize for the best record cover design of the year, at the Hari in Belgravia, London. There's no doubt that this year, album art has been an integral part of music artists' brands. who were the Glastonbury Park stage headliners in 2024.
During London Art Week 2024, Italian furniture brand Secolo and fine jewelery brand EÉRA came together to unveil a striking limited edition capsule collection, Through Chrome Reflections. Framed by large windows and staged against fuchsia carpeting, the chrome pieces stood out, beckoning onlookers inside.
Typography is evolving rapidly, reshaping how we perceive and interact with digital designs. As we step into 2025, new trends are emerging to enhance user experience (UX) and interface (UI) design. Summary In 2025, typography takes center stage in UI design, focusing on modern trends like variable fonts and readability optimization.
Nomad Studio explains how it crafted an electrifying brand for the online gaming industry—just in time for it to step up to the world stage. Based in Athens, this GameTech company operate two brands, Betano and Stoiximan, in 16 countries and employs more than 2,500 people across three continents.
If you don't believe us, read our special report on how design agencies are actually using AI in 2024.) The OpenAI team worked closely with Play Studio to develop branding for the event, including a logo, visual identity system, art direction, signage, environmental design, motion design, advertising, photography and UX/UI design.
Barcelona-based graphic designer Ilia Tuma has refreshed the school's decade-old identity with a new logotype and vibrant colour palette, as well as bespoke illustrations by Anastasia Sheremeteva. Renowned Barcelona-based language school Freeda has a new identity created by graphic designer Ilia Tuma.
Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. Lynne McCusker is a senior freelance designer based in Scotland. Although the shop won't launch till next year, we love the designs and were keen to learn more about them.
The New York designer explains how she's blending artistic expression with functional design to create the kind of typefaces agencies will love to use in their work. Renowned designer Jessica Walsh has long been known for her passion for type. And now she's taken that to the next level by launching Type Of Feeling.
Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.
Credit: Chichester Festival Theatre / Rose London-based design agency Rose has given one of Britain's most beloved arts institutions a fresh visual identity that shows off the theatre's legacy and ongoing relevancy with modern flair. Chichester Festival Theatre opened in 1962 as Britain's first modern thrust stage theatre.
In the wake of this restoration, the theatre decided to launch a comprehensive rebrand and refreshed brand identity. So they turned to Good Noise , a Brighton-based creative agency specialising in branding for food, drink and hospitality. The new brand was unveiled to the public with a series of celebratory events and promotions.
Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints.
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Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. The aim was to focus on the meal centre stage. We want to make waves," says Simon Ferniot, CEO & co-founder at OLALA!
We talked to five illustrators and designers who take on private commissions about the pros, the cons, and what it does for their careers. But in today's world, it's something illustrators and designers are increasingly turning to. Molly McCammon They're a good earner and can enhance your creativity. It's not a new idea.
London and Berlin-based design agency Bureau for Visual Affairs (BfVA) has created a new visual identity for the annual celebration of 'European internet excellence', The Lovie Awards. The vibrant colour palette uses shades of purple and a vivid orange that calls to mind historical graphic design greats like standards manuals.
This thinking is perhaps best evidence in his recently outfitted brand-new Kimpton BEM hotel in Budapest, Hungarys historically-entrenched capital. To say Wanderss intervention was comprehensive would be an understatement.
But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London.
Detroit-based fintech platform Rocket recently revealed a new identity designed by Otherway. It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl.
Bristol design studio Outlaw has reimagined the original milkshake syrup to appeal to a new generation of milkshake lovers without losing its 1950s-inspired Americana roots. In late 2001, it came under its brand, The Silver Spoon Company—one that still thrives today. It has also added one cool cat to revamp its beloved feline mascot.
Marina Willer and her team at Pentagram are behind a super cute new identity for leading pet charity Woodgreen that has been designed to reflect the charity's special mission: "to help pets and their people". Imagery adds to the brand expression with photographs of pets taken at eye level to place the animals centre stage.
Read on to discover how designers and brands alike are set to navigate the complex terrain of typography in 2025, balancing functionality with flair and tradition with innovation. Alternatively, if it's specific font recommendations you're looking for, head to our article 50 fonts that will be popular with designers in 2025.
Deezer approached Koto – the global design studio that boasts Meta, Google and Amazon as recent clients – to give its platform a refreshed look and feel that reflects a strategic shift towards a new brand purpose, one that "helps you be and belong". How does one instantly communicate a love of music and beats? We find out more.
London-based design agency BrandOpus has revived Molson's heritage brand assets and brought the Masterbrand out of the shadows, reasserting its position in the Molson Coors portfolio. BrandOpus has refreshed iconic Canadian beer brand Molson's identity, taking its heritage hexagon asset and giving it a new purpose as a mosaic motif.
A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. The collaboration began 12 months ago at Frontify's Paradigms event in Lisbon after the Mozilla team saw JKR on stage presenting its latest work with Coca-Cola.
Forest Gum by Jens Nilsson From plant-based ice cream to sustainable chewing gum, these forward-thinking branding projects are reshaping the food and beverage landscape across the world. With that in mind, we've picked five of the best new branding projects for September to inspire your own projects.
We assess the new branding crafted for them by Fiasco Design. After a successful appearance on BBC's Dragon's Den, the app's creators turned to Fiasco Design , a 15-strong creative studio based in Bristol. And they asked them to craft a new identity for the next stage in their global, enterprise-level B2B growth.
Photography by Andrew Timms Be Flare Lighting and production designer Louis Oliver reveal how they teamed up with Jared Leto to create a striking new visual production for 30 Seconds to Mars' 2024 world tour. This ambitious new visual concept was the brainchild of UK design studio Flare Lighting and production designer Louis Oliver.
Founded in 2007, Pentawards is the leading global platform and community for packaging design. We're noticing an increase in the number of requests to design bespoke glass bottles," says Ivan Bell, group CEO and managing director at Stranger & Stranger. Want to know about the latest packaging trends? Custom-made bottles.
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Set and graphic designer Shankho Chaudhuri explained how the team created it. Nestled in the heart of the Shangri-La area – which I wrote a live report on from the event itself – this small but significant stage served as a gateway for emerging musicians from across the South Asian diaspora to enter the mainstream music industry.
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The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. They wanted a standout design that was fun and engaging without falling into comedy clichés or childishness," says Owen. "A 57 Festivals is a London-based company specialising in live comedy.
Any brand needs to stand out from the competition while maintaining its identity. Therefore, design is based on integrity and recognizability as part of branding. Integrity here is the harmonious compatibility of the meanings embedded in the brand and its visual incarnations – logo, colors, composition, and fonts.
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