Can mascots do sports? Why not! As part of the Choochoo identification, Rafa Jagielski from Fumfel have created a new series of mascots, while focusing on a strong strategic element.
A button is an inseparable element of identification that acts as a ball, chess piece or other visual symbol. It is a characteristic feature of a brand that allows you to create new illustrations and a language of identification.
Choochoo mascots are hand-sewn, therefore – the thread complements the identification. It appears at important moments because we focus on symbols that prove that mascots are real handmade. The button and thread connect with each other in order to emphasize the character of the brand.
Choochoo mascots are created to support the joy of children.