Bala crafts a radical label for category-first grasshopper beer
Creative Boom
OCTOBER 14, 2024
Mexico City and Los Cabos-based branding studio Bala was given this all-important task by Mexican beer brand Cerveza Cru Cru, who wanted a label design for their new beer where grasshopper - or "chapulĂn" - is the main ingredient. Though this was an exciting project for Bala to work on, the label's readability was challenged.
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