Remove sensory-branding
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Bala crafts a radical label for category-first grasshopper beer

Creative Boom

Mexico City and Los Cabos-based branding studio Bala was given this all-important task by Mexican beer brand Cerveza Cru Cru, who wanted a label design for their new beer where grasshopper - or "chapulĂ­n" - is the main ingredient. Though this was an exciting project for Bala to work on, the label's readability was challenged.

Patterns 459
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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand 448
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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." Together, bottle and graphics deliver an unexpectedly refreshing visual and sensory experience," says Lye.

Portfolio 341
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Lexus unveils Crafting Plastics collaboration in Miami

Creative Boom

At this year's much anticipated Miami Art & Design Week, Lexus has unveiled Liminal Cycles, a multi-sensory and responsive installation created in collaboration with Bratislava-based research and design studio Crafting Plastics. I think there is a need for brands to use these new materials.

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Landor's rebrand for Milan's Symphony Orchestra engages multiple senses

Creative Boom

Whenever you work on a branding project, you're not necessarily looking at the bottom line of your client's business. You're thinking more about conveying the ethos of the brand in a holistic way across multiple touchpoints. Another influence on the new branding was synesthesia. Normally, we'd agree.

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Studio Marcus Kraft designs a living identity for Klangwelt Toggenburg

Creative Boom

These are three principles that underpin the institutions brand identity, which was created to reimagine the visual language of sound while giving the organisation a voice of its own. Its not uncommon for brand identities to balloon into overly complex systems, yet this stripped-back approach is strikingly effective.

Tourism 221
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Design That Feels: merging sustainability with sensory experiences in packaging


Creative Boom

Hint: It's circular, sensorial, and doesn't cut corners. As a result, one emerging challenge has become particularly urgent: how can we craft packaging that both enriches our sensory experiences and aligns with the critical need for sustainability? So, can packaging be simultaneously sustainable and sensorial?