Creative Boom

NOVEMBER 3, 2024

We led strategic and creative workshops with the C-level executives and their teams to really understand how to position Gobi." Symbol, wordmarks and icons With this information, Mucho developed a mission statement and positioning statement and established design principles. We visited museums," he recalls. "We

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Brand Branding Manufacturing Travel 468

Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'.

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Brand Branding Digital Advertising 482

Creative Boom

APRIL 16, 2024

With an elevated brand, we aimed to deliver long-term commercial value and a tangible, positive impact on Virgin Wines' people," he explained. The new identity, therefore, pivots on the theme of 'joy', which encapsulates the entire customer experience, from selecting a wine to the moment of tasting.

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Marketing Marketing Brand Branding 487

Graphic Design Junction

NOVEMBER 2, 2024

Powerful Tools Enabling Limitless Creativity With tools like Adobe Photoshop, Procreate , and Corel Painter, artists now have unprecedented freedom to experiment. As the founder of ArtyStack, he brings together a wealth of experience in digital artistry, specializing in illustrations that merge creativity with cutting-edge design techniques.

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Digital Illustration Illustrator Artist 287

Creative Boom

FEBRUARY 9, 2025

A true brand is a 360-degree experience, and once the brief had been defined, GF Smith gave us the freedom and creative space to explore," Palavathanan explains. Working with Blaze Type, TEMPLO developed a custom typeface that balances approachability with a global perspective. The typography also underwent a transformation.

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Brand Branding Digital Manufacturing 286

Creative Boom

JUNE 12, 2024

The agency built the new brand positioning around the core idea of the "power of convening" at Ascential's marquee events. "We The custom wordmark features a softened crossbar, angled terminals and curved connection points that pair elegantly with the symbol.

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Patterns Agency Brand Branding 459

Creative Boom

SEPTEMBER 19, 2023

It's now unveiled a new visual identity, which better reflects the brand's new 'Embrace your Power' positioning, which was developed by Wunderman Thompson and launched this January. These elements reflect Avon's new 'Embrace Your Power' brand positioning.

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Brand Branding Packaging Design Advertising 482

Creative Boom

JUNE 16, 2024

The German type studio has teamed up with the streaming giant to create Spotify Mix, a groundbreaking custom typeface representing the diversity of its audio content. So it's with excitement that we hear they've recently designed a new custom typeface for Spotify in collaboration with Spotify's in-house creative team called Spotify Mix.

Arts and Crafts 459

Arts and Crafts Fonts Marketing Marketing 459

Creative Boom

OCTOBER 10, 2023

Launched this week, the new identity, the first to be developed by Deliveroo since 2016, has been created exclusively in-house by its own creative agency, Deliveroo Creative, who drew on eight months of customer research as well as expertise from all of the brand's product, HR, comms, marketing and engineering teams. "It

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Agency Brand Branding Coding 468

Creative Boom

OCTOBER 6, 2024

Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. As we approach 2025, the landscape of audiovisual design is changing rapidly.

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Brand Branding Digital Artist 482

Creative Boom

JUNE 25, 2024

Blending magical moments, science, storytelling and a hint of nostalgia, Almighty's designs position Joonbyrd at the forefront of the beauty and wellness industry. Joonbyrd uses science-backed ingredients that are effective for the skin, but they also put a big emphasis on making the experience enjoyable.

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Branding Brand Arts and Crafts Production 497

Creative Boom

FEBRUARY 4, 2025

M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience.

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Brand Branding Fashion Digital 195

Creative Boom

MARCH 25, 2024

It also needed to represent the sheer depth of the cathedral's offerings and experiences – faith, arts, culture, and events. We developed their positioning, tone of voice, look and feel, identity, and branding," he adds. All they need to do is look up and encounter the cathedral experience in their own way. "All

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Marketing Marketing Arts and Crafts Tourism 508

Design Milk

MAY 6, 2025

The metal casting clearly articulates a relief-like modernist composition that marries aesthetics with ergonomics for an elevated experience when engaged. With leather cord wrapping, hand-patinated metal fittings, and additional upholstery customizations, it offers minimalist interiors the perfect dose of embellishment.

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Arts and Crafts Presentation Architecture Art 264

Creative Boom

FEBRUARY 13, 2024

It's holiday experiences like this that mean when you get a bit older and have more money, you start to think about spending a little more to get a better experience. Recently, they decided to diversify their portfolio by introducing a high-end hotel brand that would serve consumers looking for a luxe experience.

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Brand Branding Arts and Crafts Travel 474

Creative Boom

JUNE 10, 2024

Synesthesia is a neurological phenomenon in which stimulation of one sensory pathway leads to automatic experiences in another sensory pathway. For example, some synesthetes experience seeing colours when hearing specific sounds or perceiving tastes when reading words. So it's worth hearing how they went about it.

Arts and Crafts 476

Arts and Crafts Brand Branding Architecture 476

Creative Boom

SEPTEMBER 9, 2024

Such experiences can be disheartening and make us question whether putting ourselves out there is worth the potential pain. So, how do you find the courage to face your fears, develop resilience, and focus on the positive aspects of sharing your creativity with the world? "YouTube can be brutal."

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Arts and Crafts Media Art Illustration 493

Creative Boom

FEBRUARY 15, 2024

With a brand so strong and instantly recognisable (97 per cent awareness, apparently), you can imagine it was quite the dream brief to help it reinvent itself and freshen its identity for existing and new customers. So we amplified that difference, positioning Go.Compare as the 'Champions of Choice'." But why the need? Yes, it does.

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Illustration Illustrator Brand Branding 522

Creative Boom

MARCH 28, 2023

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

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Brand Branding Marketing Marketing 508

Graphic Design Junction

JULY 4, 2024

It’s rapidly transforming the way businesses personalize customer experiences. These tools analyze vast amounts of customer data, including demographics, browsing behavior, and purchase history, to create hyper-targeted marketing campaigns. In 2024, expect to see a surge in AI-powered personalization tools.

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Marketing Marketing Digital Production 287

Creative Boom

FEBRUARY 26, 2023

From tips on staying sharp and focused to advice on effective decision-making and positive change, these tomes offer a wealth of insights and inspiration. Author Donald Miller draws from his own experience as the founder of StoryBrand, a marketing consulting firm, to provide a step-by-step approach that is easy to understand and implement.

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Marketing Marketing Consulting Freelance 476

Creative Boom

JUNE 18, 2023

Fiasco also crafted a perma-positive brand voice for OnHand, characterised by succinct, encouraging, celebratory headlines. This is reinforced with the hero font Agrandir , which oozes positivity. We've now got a super positive brand that reflects our vision – and is really compelling for both employees and employers.

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Branding Brand Fonts Photography 533

Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. For this reason, it's widely considered to have positive therapeutic qualities by the medical profession. When they approached us, they had already drafted a brand strategy through customer research and competitor reviews.

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Brand Branding Packaging Design Presentation 513

Creative Boom

JULY 18, 2023

The updated verbal and visual identity, combined with an enhanced product experience, emphasises the importance of community by bringing behind-the-scenes conversations into the spotlight. The new logo brings to life the Glassdoor positioning (as the centre of workplace conversations) with "gd" shaped quotations flanking the wordmark.

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Brand Branding Production Illustration 358

Creative Boom

APRIL 30, 2024

This approach is intended to encourage a more respectful and proactive dating experience for all users. The rebrand includes a refreshed visual identity, a new feature entitled Opening Moves, and a global marketing campaign aimed at reinvigorating the online dating experience for women.

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Marketing Marketing Illustration Illustrator 468

Creative Boom

MAY 12, 2024

But you can't do that as a designer unless you understand strategic foundations, how strategy is done, and how an organisation is positioned. And I'm seeing brands leveraging immersive technologies to tell their stories in a way that allows customers to really experience them. It's all about experience now.

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Graphic Design Graphic Agency Client 511

Creative Boom

AUGUST 31, 2022

Custom-made bottles. When designing, when possible, we are now looking to specify materials and processes that can bring a positive benefit to help with sustainability and increase awareness of alternative materials and processes," he adds. Some of their answers may surprise you.

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Packaging Design Brand Branding Arts and Crafts 545

Creative Boom

SEPTEMBER 29, 2024

Illustration by Mia Angioy for Creative Boom From viral hits to custom collaborations, we explore how independent creators leverage the music licensing platform to amplify their impact and reach new audiences. This collaboration showcases the unique position Epidemic Sound occupies in the creator ecosystem.

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Artist Animation Brand Branding 430

Creative Boom

MAY 7, 2024

All the while soaking up the energy, passion and positivity from the ideas and expertise of other creative folk. This positioning shifts the emphasis from simply providing desk space to nurturing a creative lifestyle community where members actively shape the co-working experience.

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Networking Branding Brand Agency 537

Creative Boom

MARCH 12, 2024

Following a collaboration over two years, the rebrand spans strategy, design, internal culture, and brand experience and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio, and the omnichannel experience. The aim was to position Decathlon "as a maker, not just a retailer". Us neither.

Sports 541

Sports Brand Branding Portfolio 541

Creative Boom

JUNE 30, 2024

With multiple locations across London, such as Broadgate and Paddington, Storey considers its customer experience to be flexible and effortless. Agimal notes that the brand also needed to "reflect how it has evolved to the market's needs as much as how it fits within the British Land experience and offer".

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Inspiration Brand Branding Infographics 475

Creative Boom

JANUARY 18, 2024

It was a conclusion that was agreed upon with ESN, with the creative director at The Quality Group, Marcel Henke, saying: "Our work with Robot Food has ensured our new visual identity better reflects our leadership position in the category. We couldn't be happier with the result."

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Sports Photography Brand Branding 501

Creative Boom

MARCH 18, 2024

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski.

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Travel Brand Branding Illustration 497

Creative Boom

FEBRUARY 22, 2023

They needed a new identity to communicate their proposition clearly, and position them as the ultimate friendly, positive, personal training app." The MyCoach founders had so much passion – they were warm, friendly, positive and community-focused. Aesthetically, the brand is designed to feel friendly, positive and authentic.

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Brand Branding Photography Digital 458

Creative Boom

SEPTEMBER 24, 2024

In general, we like companies with decades of experience and expertise. So Ostermoor, a historic mattress brand with roots dating back to 1853, needed to steer a careful balance between positioning itself as a standout player in the modern direct-to-consumer (DTC) mattress market while honouring its rich history.

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Brand Branding Arts and Crafts Marketing 329

Creative Boom

DECEMBER 12, 2023

Inspired by their findings and the development's diverse array of offerings, People People recommended positioning Kirkland Urban as a collection of businesses, spaces and experiences, each with its own character, coming together in one place. Central to this is the primary logo, which features fully custom, geometric typography.

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Publication Brand Branding Graphic 426

Creative Boom

NOVEMBER 1, 2023

As Josh explains: "We work with brands to help them connect with their customers through physical design." They partner with some of the biggest brands and agencies worldwide on everything from designing and building exhibition stands to full-scale immersive experiences. And best of all, they're having lots of fun. "It

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Brand Branding Agency Art 463