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Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.
However, there was so much work left over that didn't quite fit the title but shared a sort of outlandish personality. One of the book's standout examples of expressive typography is Studio Kiln's work for the RTS 2023 event, Too Much To Watch. "A couple of years ago, we created Big Type, which was a joy to work on," he says.
In short, any attempt to compile a list of the "best" design studios based on our own personal preferences would be highly subjective and wildly controversial. So, instead, we decided to keep our personal opinions to ourselves and ask hundreds of designers across the industry to vote for their favourite graphic design studios today.
And in these changing times, they're very much worth paying attention to, even if you're the sort of person who generally ignores trends. In Photoshop, for example, you can use the Generative Fill feature to remove, fix, or generate content with just a few clicks. Beyond that, new AI platforms like Exactly.ai
One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Want examples? Today, that sentiment extends far beyond just facial care.
Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. For example, check out this retro-futuristic website (a hypothetical example) that captures the essence of ’80s synthwave aesthetics combined with modern interactive elements.
"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." The rebrand brings a sense of freshness and flair that matches the product's personality.
Supple Studio and Studio Spilsbury came together to lead a refresh of the brand and packaging system that puts the farm at the heart of the brewery's visual and verbal identity. But the brand's farm-first ethos goes beyond the logo. The result is a system that feels both premium and deeply personal.
Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.
Whether you’re working on advertisement posters, brand guidelines , or even designing a logo, fonts play a pivotal role in creating visual impact. Why Fonts Matter Fonts are more than just letters on a screen; they help communicate the tone, personality, and message of a brand or project. The good news?
Today's audiences are craving authenticity, with brands shifting from selling products to experiences and human connections. This trend captures real, unfiltered moments that feel raw and relatable, particularly evident in lifestyle and clothing brands. Sad Silhouette Of A Person Outside A Building At Night by Geanluca Mortarotti.
Nothing can replace true human creativity, and a personal touch is something clients will always crave. Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative.
Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.
Handwritten fonts, on the other hand, add a personal, creative touch, making them excellent fonts for logos that seek to appear friendly or artisanal. Using bold fonts for posters, for example, instantly commands attention and directs focus to essential information.
Compared to slick, overly polished visuals, there's something about the hand of the artist, its imperfections, personality, and warmth that resonates deeply with people," he says. For example, his depiction of the human form feels anonymous and fluid, with elongated limbs and minimal features. In Your Head.
We share some key insights from Frontify's recent webinar, A Different Type of Branding, and details of how you can register for the next one. This interactivity opens up new avenues for creating engaging and dynamic brand experiences. Katie emphasised that choosing the right fonts is crucial, especially for large brands. "I
Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.
When you’re developing a new brand, creating a website, or simply need to present your design in an appealing way, free mockups can take your work to the next level. With options to adjust colors, textures, lighting, and effects, free PSD mockups let you add your personal touch to each presentation.
We're big fans of Belfast branding studio Angel & Anchor ; back in March, we reported on their VHS-inspired identity for speciality coffee roaster Process. Recently, the company asked Angel & Anchor to take to the drawing board and deliver a rebrand that would represent a significant shift in personality. The approach.
Nothing can replace true human creativity, and a personal touch is something clients will always crave. Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative.
Creating a logo and choosing fonts for logo is a critical step for building a strong brand identity. A well-designed logo can leave a lasting impression on customers and make your brand stand out. The font sets the tone and reflects the personality of your brand, whether its modern, classic, or playful. Download 2.
From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.
Creating a logo for a startup is more than just designing a visual mark—it’s about crafting a symbol that reflects the brand’s identity, values, and vision. For startups, a powerful logo is crucial because it establishes the brand’s first impression and helps distinguish it in a crowded market.
As the clock resets and we step into a brand-new year, GDJ extends heartfelt wishes to everyone for an exhilarating and prosperous New Year in 2025. The Year in Review 2024 offers a vibrant tapestry of personal milestones, creative breakthroughs, and global events that shaped the past twelve months.
Image licensed via Adobe Stock Creatives share their top tips for building a personalbrand, allowing you to unleash your unique creative vision, connect with your tribe, and attract your dream clients. In today's hyper-connected digital landscape, personalbranding has become key to success for creative professionals.
Read on to discover how designers and brands alike are set to navigate the complex terrain of typography in 2025, balancing functionality with flair and tradition with innovation. With recent trends reflecting on brand's histories and evoking nostalgia, serif type has naturally resurfaced," says Beth. He has a point.
Designed to accommodate the evolving needs of its employees, the automotive brand’s office integrates contemporary, colorful aesthetics with ergonomic principles to foster a productive and inspiring work environment. Distinctive design elements further personalize the space.
This hands-on love for print and branding carried him through a foundation year at Lincoln and eventually to Falmouth University, where he found a community of like-minded creatives. Carving a path through print and branding Upon graduating, Tonge entered the industry at a precarious time - in 2008, in the midst of a financial crisis.
Spacemade is a co-working brand with a difference. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations. One example of this had been their work for Curve Club , which we covered in May last year.)
I have fallen in love with the power of unique typography and its power to tell stories and create an ownable brand language," enthuses Jessica, who's known for her New York-based creative studio &Walsh. I've always believed that typography can be one of a brand's most distinctive assets," she explains. "In
We share their insights below and give some examples of the trends in action. Clients are deciding to invest in their brands and go bespoke with stand-out bottle structures; designs that allow a brand to be more individual and iconic.". One example is Wild's refillable deodorant sticks, one of 2021's Gold Pentawards winners.
Branding needn't be about conveying a sense of innate perfection. People prefer flawed reality to corporate blandness, and here's a great example of how to design for that level of authenticity. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr.
The world of branding visual identity design is in a constant state of flux, with brands continuously reinventing themselves to stay relevant and appealing to their audiences. These recent examples showcase the importance of a strong visual identity in conveying a brand’s values , mission, and personality.
Each asset has been transformed to better communicate the brand's quality, including a new wordmark inspired by a version from the archives. Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence.
James has created a showreel, website and brand identity to reflect how his direction has evolved. I've tried to include a spectrum of work ranging from personal to commercial projects but still keep an overarching theme so that the work hangs together," says James.
From text messages to social media posts to brand identities, icons and pictograms have become essential tools for conveying information rapidly and clearly. He continues: "We'd wanted to create a book on pictograms for years but found the theme a little dry when only focused upon way-finding, for example.
Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.
The best examples don't even need to be explained: it's immediately obvious that, for example, 'boxercise' is a mixture of boxing and exercise. The two characters are a development of the core element of their brand: the 'o' in the logo," she explains. She explains the challenges involved and how she met them.
These strategies have the power to connect brands with their target audiences, drive engagement, and ultimately lead to tangible results. To decode the secrets behind these triumphant digital marketing campaigns, let’s delve into each key aspect, complete with examples, insightful quotes, and relevant images.
And offers an example of how that can look in practice. This style can often create the right amount of personality for a brand and offer the best of both worlds," she adds. As brands continue to merge and consolidate, larger type families create opportunities for consistency and recall," says Rosie. "As
It’s not just movies that use green screens and VFX anymore – you’ll see them in TV shows, personal videos, brand ads, product videos, and other marketing videos. Experts suggest using three light sources: two on the sides of the green screen and one on the person. Sometimes, people use black or blue screens too.
From pandemic passion projects to illustrating for global brands, Kanioko's genderless characters are bringing much-needed representation to the art world. This striking work is typically inspired by themes including personal childhood experiences, nostalgia, Brazilian culture, early Gen-Z kids' backgrounds, Y2K aesthetics, and '90s cartoons.
The Seattle agency draws on modular and geometric forms to create striking new branding for Kirkland Urban, a mixed-use development in King County, Washington. Branding plays a big part in this, of course. Graphic elements People People created a bright and playful building-block-inspired brand to bring the concept to life.
Redmann, for example, sees swimming or undulating patterns when she looks at a brick wall, tile floors, or striped shirts. The diamond-shaped symbol of her brand, Diad, represents her exploration, utilizing paper sculptures to capture her journey.
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