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Out-of-Home Advertising: An Unconventional Approach

Inkbot Design

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. OOH allows for contextual communication.

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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. Each outdoor advertisement features a truly one-of-a-kind, crumpled logo extracted from the crushed cans.

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Explore the life and works of Raymond Briggs in the late author illustrator's first curated show

Creative Boom

Featuring items and objects that surrounded the author in his Sussex home, it promises to provide a deeply personal view of the renowned illustrator. His home and work lives were never separate, and this is reflected in the displayed pieces. All of these treasures and more will feature in the exhibition.

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Mother's ads for StreetEasy turn the epic drama of buying a home into Renaissance-style paintings

Creative Boom

The Herculean struggle of buying a home has been visualised with suitably stunning imagery in Mother's latest campaign for StreetEasy, which depicts each stage of the process as epic Renaissance-style paintings. The visual approach effectively cuts through the noise of advertising that New Yorkers are faced with on a daily basis.

Art 387
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. Famous figures shouldn't be easily replaceable.

Brand 406
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16 of the best online shops to buy original art prints for your home

Creative Boom

They Made This Make your home beautiful for an affordable price! Think about it: we spend an awful lot of time at home, whether working or just chilling out. If your surroundings are on the drab side, you're missing the opportunity to put a smile on your face, day in and day out, and creatively inspire you and your loved ones.

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How to change careers to one that's more creative

Creative Boom

We chat to two successful creatives who started out in a different career, and share their best advice for anyone looking to make a change. I had no idea how to channel my creativity" Gary Bradley 's story is typical one of many who find themselves in the wrong career and are looking for a way out. Stuck in the wrong job?