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Why accessibility shouldn't compromise on aesthetic

Creative Boom

Equally, there's no reason to 'play it safe' and compromise on visual appeal. But, Manchipp believes that "while black and white offers maximum readability, it's not always visually engaging". With this in mind, SomeOne sought to achieve high levels of accessibility with high levels of visual interest for the Motability Scheme.

Brand 515
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50 fonts that will be popular with designers in 2025

Creative Boom

Read on to discover the typefaces that will define 2025's visual landscape. More specifically, we're seeing a resurgence of elegant serifs, now optimised for screen readability, alongside bold, expressive sans serifs perfect for making a statement in branding and editorial design.

Fonts 540
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What the heck is GEO and why do creatives need it?

Creative Boom

They're asking ChatGPT, "Find me a brand designer", or telling Claude, "I need help with my startup's visual identity." GEO stands for Generative Engine Optimisation, which sounds properly techy and intimidating, but it's actually quite straightforward. Structure it clearly, make it genuinely useful, and optimise it for AI discovery.

Client 430
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Strategic Layout Design: Making Every Element Count

Inkbot Design

Strategic Layout Design: Making Every Element Count Whether you're working on a website, an app, or even a physical space, strategic layout is the backbone that holds everything together. Simply put, elements are arranged to enhance usability while achieving business goals. Visual Hierarchy: This is where your layout shines.

Layout 40
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7 Effective Steps to Develop a Strong Brand Identity

Inkbot Design

It's your brand's complete visual and emotional DNA. When I work with clients, I explain it as the collection of all elements – from typography and colour schemes to voice and values – that make your brand uniquely recognisable. Logo Design Principles Visual impact is everything in logo design.

Branding 105
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30 Best Modern Fonts for Web and Print Design

Inkbot Design

Sans Serif Fonts: As the name suggests, these fonts lack those decorative elements. 7 – Libre Franklin – Multilingual and Digitally-Optimised Are you looking for a font that speaks multiple languages? It's digitally optimised, bringing elegance to every character. Think Times New Roman or Georgia.

Fonts 40
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How the Adobe Logo Reflects the Evolution of Digital Creativity

Inkbot Design

In 1982, when Adobe was just a scrappy startup founded by Warnock and Charles Geschke (ex-Xerox PARC rebels), they needed a visual identity to stand out in the emerging software market. Adobe's visual identity needed to maintain authority while appealing to a growing market of creative professionals just discovering digital tools.

Adobe 40