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Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list. The results are now in, and here they are.
At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole.
Creative director Rob Duncan explains how a new visualidentity crafted by Mucho has helped that effort. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. Gobi is well-known in its native Morocco but needed an extra push to expand its global presence.
Montreal hosted the summit for the first time in 2025, so it was important that both the consultancy behind the identity and the collaborating artist be local. The FMJF was looking to define a brand that would support the summit's growing national notoriety and be a representation of Montreal's unique perspective."
Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.
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In today’s design world, logo badge designs are a popular trend that continues to inspire both designers and brands. These small yet powerful designs go beyond simple visuals—they share stories, build identities, and create connections. Each design showcases unique styles, innovative elements, and artistic flair. Editable text.
Barcelona-based graphic designer Ilia Tuma has refreshed the school's decade-old identity with a new logotype and vibrant colour palette, as well as bespoke illustrations by Anastasia Sheremeteva. Renowned Barcelona-based language school Freeda has a new identity created by graphic designer Ilia Tuma.
A fresh visualidentity crafted by Bruce Mau Design is helping Canada's most esteemed ballet company pirouette past stereotypes and leap into the future of performing arts. But its branding looked a little tired, having not been refreshed for almost two decades. So, type needs to flow seamlessly from the logo.
The National Education Nature Park is a scheme to help educate kids about nature. Design agency Out of Place Studio explains how it crafted its visualidentity. To help square this circle, the Natural History Museum has created the National Education Nature Park. Well, that may be true, but is that really surprising?
Credit: Chichester Festival Theatre / Rose London-based design agency Rose has given one of Britain's most beloved arts institutions a fresh visualidentity that shows off the theatre's legacy and ongoing relevancy with modern flair. The first challenge for Rose was reinstilling a strong sense of brand equity in the theatre's name.
Now boasting more than 450 UK stores, Pets at Home's evolution has seen it become the nation's biggest pet care brand. The previous Pets at Home was made from a group of sub-brands, sister companies and services. Nomad worked closely with Pets at Home head of brand Cath Ryan throughout the project. "As
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based designer about how he created a cohesive visualidentity for a new seasonal flea market. Traditionally, city centre markets didn't really need much in the way of branding other than maybe a sign at the entrance. his iconography is still prevalent at the National Zoo. We speak to the Washington, D.C.-based
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Simple, smart and modern designed corporate brandingvisualidentity and logo design examples great for your inspiration. Business visualidentity can be the most valuable asset for any company or brand. BrandingVisualIdentity Designs. Aristo BrandingIdentity by Marcelo Kimura.
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Illustration by Mia Angioy for Creative Boom In the second of our special six-part series, we look at how music can elevate your visual storytelling and enhance its emotional power. In the realm of visual storytelling, the power of sound often goes underappreciated.
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How do you retain the best of a brand's heritage while making something new? It's a common challenge when embarking on redesigning a much-loved brand. On the other hand, you don't want to jettison all the brand value they've built up over the years and risk upsetting a loyal customer base. Yet we felt we were being overlooked.
She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. Her work has been featured on National Public Radio (NPR), ESPN and ESPN Radio, and NBC Sports California. Charlotte Adorjan.
The identity features a typeface called TP Atten (the original drawing of New Atten), which is based on the voice of naturalist Sir David Attenborough. Span has designed a new identity for Chicago's Nature Museum, taking inspiration from Illinois's native prairies.
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Inspired by the beauty of the underwater world, GOOD's new identity for the National Oceanography Centre is helping it spread its message to a wider audience. That's where the National Oceanography Centre (NOC) comes in. And this purpose has been brought to life through a new brand idea: 'Go Deeper'.
has unveiled a new identity for the tournament. Running under the campaign title "Here For Glory", the new identity from Fire Dept. aims to ensure that players within impairment-specific football have a national FA competition to call their own, complete with dreams of reaching St George's Park for finals weekend.
Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).
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From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. and Europe through their remarkable work. In the U.K.,
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Here, Ai Weiweis exhibition What You See Is What You See showcases 12 massive toy brick works, made from either LEGO or WOMA blocks (the Chinese equivalent to LEGO, that can be distinguished by the lack of LEGO branding on the top of each peg). Here’s a quick breakdown of each show and information on how to visit.
So, it feels like a moment for brands to capitalise on demonstrating a level of altruism whilst showing their identities in a fresh way. We've all got our favourite fonts, but it's good to mix things up now and again and stop your design work from becoming stale. And the start of a new year is the perfect time to do so. Naughty Roll.
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