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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list. The results are now in, and here they are.

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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole.

Education 518
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. Gobi is well-known in its native Morocco but needed an extra push to expand its global presence.

Brand 468
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Six Cinquième designs an evolving identity for The National Black Canadians Summit

Creative Boom

Montreal hosted the summit for the first time in 2025, so it was important that both the consultancy behind the identity and the collaborating artist be local. The FMJF was looking to define a brand that would support the summit's growing national notoriety and be a representation of Montreal's unique perspective."

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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Brand 195
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National Landscapes' new identity is a simple concept, beautifully executed

Creative Boom

Often, the key to a visual identity is a clear concept developed thoughtfully. And the new designs for National Landscapes by Nice and Serious fall straight into that category. Never heard of National Landscape? Don't feel dumb: neither had we.

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40+ Modern Logo Badge Designs to Spark Your Creativity

Graphic Design Junction

In today’s design world, logo badge designs are a popular trend that continues to inspire both designers and brands. These small yet powerful designs go beyond simple visuals—they share stories, build identities, and create connections. Each design showcases unique styles, innovative elements, and artistic flair. Editable text.

Vectors 255