Creative Boom

FEBRUARY 20, 2025

DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio. Since the company is synonymous with cutting-edge motion imagery, the new DNEG brand identity needed to reflect movement in every aspect.

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Creative Boom

AUGUST 19, 2024

The German agency explains how it crafted a new name, identity, and website for the creative recruitment agency Undiscovered. They recently changed their name and began expanding into new regions. Hyperfocus worked on strategic positioning, character and brand development, naming, and website design.

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Creative Boom

OCTOBER 6, 2023

Howden has unveiled a new identity that champions the "collective power" of its global broking operations under one name. Designed in collaboration with North , the fresh brand is inspired by a murmuration of birds or a shoal of fish with letterforms of the Howden name brought together to reflect this unified sentiment.

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Creative Boom

NOVEMBER 3, 2024

But its clients are wide-ranging: recent projects include the brand and art direction for architecture and design studio Cadence ; designs for Santa Fe Vintage , A world-renowned vintage collection in New Mexico; branding for Denver's La Vista Motel ; and an ongoing partnership with global payment technology company Stripe.

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Client Brand Branding Project Management 495

Creative Boom

OCTOBER 8, 2024

Take Sonder, formerly Consumer Insight, a company that transforms complex data into meaningful insights through human-centred research. Their old brand and name, however, no longer reflected their forward-thinking approach. They needed a fresh identity, tone of voice, and name to match their progressive vision.

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Layout Brand Branding Marketing 347

Creative Boom

JULY 23, 2024

New MedTech company When aims to empower individuals with accessible egg count information and expert advice. By providing individuals with direct access to this information, the company is on a mission to break down the barriers to care that have long existed in traditional medical settings. The brand name itself is a question: when?"

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Creative Boom

MAY 18, 2023

Graphic designer Jose Manuel Vega has dodged the tropes and cliches that define the world of cinema with his identity for film production and screenwriting company Pérgamo. The only condition was that he had to avoid the classic look and feel of film production companies. Good stories and good design have a lot in common.

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Production Graphic Design Fonts Graphic 535

Creative Boom

MAY 15, 2024

Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C. So they stuck with the original name. As the name suggests, gold is a driving factor in the colour system.

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Creative Boom

DECEMBER 11, 2023

On the one hand, you want to celebrate that a brand or company has been in business for several decades or even centuries. In fact, Defy recently underwent a rebranding of its own, changing its name from [2 one 5] Creative to Defy during the pandemic after more than two decades in business. Anniversaries are a tricky business.

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Sports Client Photography Digital 497

Creative Boom

JUNE 13, 2023

The idea took off, and the company expanded rapidly to hundreds of locations around the globe. Yet, miraculously, the company survived. After all, both a documentary movie, WeWork: The Making and Breaking of a $47 Billion Unicorn , and an Apple TV docudrama, We Crashed , have dragged WeWork's name through the mud in recent years.

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Banners Brand Branding Freelance 542

Creative Boom

MARCH 2, 2023

Its first artistic director was the British legend Laurence Olivier, and Chichester Festival Theatre formed the basis for his newly established National Theatre company. The first challenge for Rose was reinstilling a strong sense of brand equity in the theatre's name.

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Agency Brand Branding Architecture 541

Creative Boom

APRIL 25, 2023

Brand design agency SomeOne has recently unveiled its new identity for the World of Wedgwood , which draws on the pottery company's rich history and craft-based skills to create a stunning yet respectful new look. Take the World of Wedgwood, the Stoke-on-Trent-based experiential site of the renowned and beloved pottery company.

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Textures Brand Branding Illustration 525

Creative Boom

JANUARY 20, 2025

The brand is named after the dairy's hometown, Them, a small town in central Denmark with a population of 2,431, while 1888 references the year of its opening. This retro vibe also matches the age and heritage of the parent company, bringing consistency across the whole portfolio.

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Creative Boom

JUNE 5, 2024

In today's complex and often chaotic world, it's becoming more challenging than ever for companies to stand out from the crowd. Even huge household names struggle to maintain dominance in an era of shopping on TikTok, Temu and Instagram, where so-called 'dupes' and similarly named competitors can appear out of nowhere and steal your lunch.

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Branding Brand Templates Marketing 504

Creative Boom

MARCH 23, 2022

Parent Indian company Parle Agro has today launched Bombay 99, its latest range of mixers, to enhance the experience of some of your favourite drinks. The Bombay 99 name is an ode to the brand roots, referring to the pin code of their historic headquarters in Mumba," Jessica tells Creative Boom.

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Inspiration Branding Brand Production 475

Creative Boom

JANUARY 31, 2024

In Tokyo 2025, a group of committed activists and companies will unite for the world's first accountability summit for disability inclusion, SYNC25. The agency was briefed on the campaign by the Valuable 500, a charitable, global organisation of over 500 partners and companies working together to end disability exclusion.

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Agency Publication Networking Media 485

Creative Boom

SEPTEMBER 11, 2024

However, in September 2020, the company filed for Chapter 11 bankruptcy after the pandemic. They also repurposed the classic ZZs from the logo and the word "sizzle" itself (borrowed from a crispy, burnt 70's logo) as secondary assets that could dial up the playfulness and ownability of clever copy and menu item names.

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Branding Brand Agency Inspiration 491

Graphic Design Junction

OCTOBER 27, 2024

Incorporating innovative elements in logo designs can breathe new life into branding, ensuring that a company stands out in the market. Every detail, from simplicity to complexity, plays a role in defining logo designs that truly inspire and set a brand apart.

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Branding Brand Inspiration Fonts 278

Creative Boom

APRIL 20, 2023

The varied identities, naming and brand experience created confusion, and a lack of recognition back to the master brand," says London-based design studio Nomad , which started working with Pets at Home in August last year. The previous Pets at Home was made from a group of sub-brands, sister companies and services.

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Brand Branding Animation Photography 544

Creative Boom

FEBRUARY 17, 2023

Eight months later, when Google's parent company Alphabet announced it would cut 12,000 jobs, Hurst found himself in a new reality, needing a different dream. Punk Works results from Hurst's career-long mission to empower companies to live out their values and build their own brands. Enter Punk Works, his new studio venture.

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Agency Client Brand Branding 468

Creative Boom

APRIL 21, 2024

So, who are the names we need to know? In the article, we've picked 20 names from 2024's list that we reckon Creative Boom's readers need to know about. In 2021, Boler was named GLAMOUR's Women of the Year Technology Gamechanger. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform.

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Agency Marketing Marketing Brand 501

Creative Boom

MAY 10, 2023

Co-founded by CEO Stacy Flynn and president Christopher Stanev, Evrnu describes itself as a "textile innovations company" whose primary goal is to create a circular ecosystem. To help establish its name even further and make Evrnu stand out in a competitive market, the company turned to DEPT.

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Branding Brand Infographics Typography 455

Design Milk

FEBRUARY 17, 2025

Photo: Alecio Ferrari And while Dezza has remained in production since its debut shortly after the company headquartered in Tolentino, this model is remarkably different upholstered in Pelle Frau Impact Less for a product in line with the companys broader sustainability goal.

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Arts and Crafts Digital Printing Patterns Production 189

Creative Boom

MARCH 13, 2023

These include Cardiff City Football Club, Bristol Zoo and Celtic Manor, to name a few. The old name was a signpost to those younger days – fresh, innocent, youthful, a bit of fun with a touch of irreverence," the pair tell Creative Boom. "The The story of our name no longer fitted our ambitions or attitude.

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Agency Client Brand Branding 370

Creative Boom

NOVEMBER 21, 2023

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy.

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Agency Consulting Inspiration Theme 461

Creative Boom

MARCH 12, 2025

Some names were obvious like Anthony Burrill and Emma Hardaker, who have created some of the city's most recognisable pieces," she says. The result is a mix of established names and emerging talent, all united by their connection to Leeds and their passion for using public space as a creative canvas. Creativity should be for everyone."

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Art Arts and Crafts Filmmaking Publication 367

Creative Boom

DECEMBER 11, 2024

Indeed, the name itself, which translates as 'water of the mother', pays homage to the "mother" culture used in fermentation. At the same time, Agua de Madre supports real-life mothers, too, as the company gifts one percent of profits to female-focused charities every year.

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Branding Brand Fonts Theme 500

Graphic Design Junction

JANUARY 12, 2025

Download Organic Playful Birthday Invitation Organic Playful – Birthday Invitation Our Event Invitation is professionally created and can be altered to suit the needs of any company. You can resize with no loss of quality and all type/text is fully editable and ready to be replaced with your own name or organisation (in Vector format).

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Media Graphic Banners Inspiration 246

Creative Boom

JANUARY 29, 2025

He later became a D&AD New Blood Graphite Pencil winner and won an internship with The Walt Disney Company, where he championed sustainable packaging initiatives. Caroline Paris (class of 2008) Caroline Paris, group creative director at Saatchi & Saatchi, has been named a Female Frontier by Campaign magazine for leadership.

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Graphic Design Graphic Magazine Animation 311

Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! The name reflects a well-known feeling – 'Oh là là' – indicating a pleasant surprise. French alternative seafood start-up wants to take the next generation of plant-based seafood around the globe.

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Branding Brand Production Marketing 514

Creative Boom

JULY 15, 2024

Without these individuals and companies, it would be exceedingly difficult for most businesses to grow and develop. Yet most work quietly behind the scenes, with few people knowing their names. And we collaborate with a ton of venture funds and tech companies on rebranding projects." There's no Oscar, after all, for producers.

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Inspiration Brand Branding Illustration 317

Graphic Design Junction

APRIL 18, 2023

The vector logo templates are graphical representations of a brand or company that are created using vector graphics , which are images that are defined by mathematical equations instead of pixels. This Logo is suitable for a marketing agency, SEO agency, digital company, the sportswear brand, gym, leather goods brand, grill bar, etc.

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Vectors Templates Fonts Graphic 362

Creative Boom

JANUARY 15, 2025

While she was still in school, Zhang interned at the Nike headquarters and media company Complex. Zhang also named Pegasus 41 one of her favourite projects, as she had the opportunity to blend the dynamic energy of running with immersive storytelling.

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Arts and Crafts Brand Branding Education 432

Graphic Design Junction

APRIL 9, 2023

font information is on *help, just download the font and you can change to be any name you want. You can resize with no loss of quality and all type/text is fully editable and ready to be replaced with your own name or organisation (in Vector format).

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Vectors Templates Fonts Agency 362

Creative Boom

APRIL 16, 2024

has made a name for itself in UK supermarkets by supplying alternative sossies that are gluten-free, higher in protein, and include a great range of meat-free versions. Sausages are lovely, but the traditional kind isn't good for cholesterol levels. And they're not much use for vegetarians or anyone trying to afford gluten, either.

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Branding Brand Consulting Production 463

Creative Boom

APRIL 2, 2023

Formerly named Section4, the company was founded by NYU Professor and entrepreneur Scott Galloway in 2019 and aims to democratise elite business education through a future-facing "invigorating" curriculum. These are used together across communications such as social posts, billboards, subway ads and workbooks from the Section courses.

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Education Brand Branding Inspiration 501

Creative Boom

APRIL 8, 2024

Ever since it was founded in 1932 by Ole Kirk Kristiansen, the LEGO Group has lived up to its name by encouraging generations of children and fans to play well. And it's the company's spirit of creating something new out of something familiar which runs through the LEGO Group's new brand identity.

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Branding Brand Agency Portfolio 521