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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market. Design-wise, the label balances familiarity with flair.

Portfolio 341
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The eight things illustration agencies are looking for in 2025

Creative Boom

We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year. Artists from diverse backgrounds Not only do today's leading agencies aim to operate in global markets, but within every region, there are different communities that creative work needs to appeal to.

Agency 482
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10 Top Visual Trends for 2025

Graphic Design Junction

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape. What is Maximalism?

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GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers

Creative Boom

Punchy, powerful, and evocative of the 'just-one-more' nature of the pick 'n mix sweets that inspired Candy Con, this multi-coloured marketing drive skilfully demonstrates the controller's mix-and-match potential. As well as being a beautifully-realised idea, it's also a canny business move.

Marketing 531
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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

In a drinks market overflowing with kombuchas, seltzers, and adaptogen-laced elixirs, where health-conscious consumers are becoming increasingly selective with their choices, being the go-to brand is no easy feat. They gave it a bold new look rooted in '90s nostalgia, carefree escapism, and a hefty dose of maverick fun.

Branding 321
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Studio Herrström's rebrand of influencer agency Influur is a whole heap of fun

Creative Boom

In other words, Influur are on a mission to solve a bigger problem within the creator industry: brands using creators to promote their products, but not compensating them fairly. "If The studio developed an adaptable identity system that includes a round wordmark that helps inform brand shapes, patterns, product design and motion.

Agency 468
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The eight things illustration agencies are looking for in 2025

Creative Boom

We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year. Artists from diverse backgrounds Not only do today's leading agencies aim to operate in global markets, but within every region, there are different communities that creative work needs to appeal to.

Agency 447