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Product Management Books: The Ultimate Collection

Canny

Right now, there are dozens, if not hundreds, of product management books out there. With more books comes more research, and the last thing anyone wants to do is spent hours trawling through book sites in search of the best product management books. 30 Things To Do in Your First 90 Days as a Marketing Manager.

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9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 138
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Market Research for Branding: How Insights Help Your Brand Growth

Inkbot Design

Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The market is predicted to increase at a compound annual growth rate of 5% from around $75 billion in 2021 to $90.79

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FBI profiling techniques for product managers

UX Collective

Using the learnings of forensic psychologists & law enforcements officials about criminal profiling to improve product management work. Applying into product management In our role as product people, we can better understand psychological profiles and identify better user needs. FBI agent Gregg McCrary.

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Advanced Strategies for Building a Marketing Forecast

Canny

Building a marketing forecast allows you to make informed and educated decisions about the effectiveness of future strategies within a specific target market. By conducting marketing research and collating data from previous campaigns, you can gather enough insight to forecast how future initiatives will work.

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The key to stakeholder alignment? Incentives

UX Collective

There, I discovered my marketing team was incentivized to increase our NPS and brand recognizability. With this in mind, I reframed the results of my study to show how they could market the fact our features did create a positive behavioral outcome. Product Management  —  why has feature bloat become such an issue?

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The 10 principles of product discovery

UX Collective

Even though sales, marketing, customer excellence, the CEO, or someone else has fantastic arguments that building X is a massive opportunity, it is not necessarily true (probably not). Estimate market size One of the most disturbing things I encounter is when leaders ask for five-year revenue projections from teams in product discovery.