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9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 143
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Market Research for Branding: How Insights Help Your Brand Growth

Inkbot Design

Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The market is predicted to increase at a compound annual growth rate of 5% from around $75 billion in 2021 to $90.79

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Understanding UX Writing – An In-Depth Guide

Inkbot Design

Failing to localise UX copy for each target market leaves users confused or unable to relate to the content. Producing UX Copy For Scale A product manager or engineer may handle UX writing at small startups. But for mid-size and enterprise products, the volume of UX copy required calls for dedicated UX content teams.

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Don’t ever skip the post-mortem

UX Collective

And I began to notice a pattern. Sometimes we don’t receive negative client feedback. Once upon a time, in my role as a digital designer, we decided to run through a web design project for a client without doing wireframes—you know, to speed things up. Sometimes we don’t screw something up. How did that go? Did it save time?

Client 84
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Is the design process a utopia?

UX Collective

Many businesses do not have well-defined product development processes and do not understand the value that research and design can add to generate revenue, find product market fit, or whatever their goals are. How do we engage managers and stakeholders? You are not alone! Make relationships as widespread as you can.

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International Marketing: Strategies and Best Practices for Global Expansion

Inkbot Design

International Marketing: Strategies and Best Practices for Global Expansion As businesses expand their reach beyond their home markets, international marketing has become essential to any successful company's strategy. But how do you effectively market your products or services in a foreign country?

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Web Designer Interviews: Questions & Answers

Inkbot Design

For example: You began experimenting with web design for fun during college You landed internships or apprenticeships that allowed you to hone your skills You transitioned careers from another field like graphic design or marketing What professional experience do you have in the industry so far? What should you wear to a web design interview?