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Product Management Books: The Ultimate Collection

Canny

Right now, there are dozens, if not hundreds, of product management books out there. With more books comes more research, and the last thing anyone wants to do is spent hours trawling through book sites in search of the best product management books. 30 Things To Do in Your First 90 Days as a Marketing Manager.

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FBI profiling techniques for product managers

UX Collective

Using the learnings of forensic psychologists & law enforcements officials about criminal profiling to improve product management work. Applying into product management In our role as product people, we can better understand psychological profiles and identify better user needs. FBI agent Gregg McCrary.

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Understanding UX Writing – An In-Depth Guide

Inkbot Design

Failing to localise UX copy for each target market leaves users confused or unable to relate to the content. Producing UX Copy For Scale A product manager or engineer may handle UX writing at small startups. But for mid-size and enterprise products, the volume of UX copy required calls for dedicated UX content teams.

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The key to stakeholder alignment? Incentives

UX Collective

There, I discovered my marketing team was incentivized to increase our NPS and brand recognizability. With this in mind, I reframed the results of my study to show how they could market the fact our features did create a positive behavioral outcome. Product Management  —  why has feature bloat become such an issue?

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The 10 principles of product discovery

UX Collective

Even though sales, marketing, customer excellence, the CEO, or someone else has fantastic arguments that building X is a massive opportunity, it is not necessarily true (probably not). Estimate market size One of the most disturbing things I encounter is when leaders ask for five-year revenue projections from teams in product discovery.

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The state of SaaS marketplace UX

UX Collective

Here are a few examples of how you can benefit from this research, especially for product designers and product managers: As inspiration on how other marketplaces have been designed (features, flows, interactions, copy, etc.) Publishers (companies or developers) create products to grow their businesses and improve experiences.

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Product Thinking: The Mindset Driving Successful Products

Inkbot Design

Product thinking is a mindset that puts the product at the heart of technology strategy and decision-making. It involves having an intuitive understanding of the product, users' needs, the market landscape, and business objectives. With these well-developed aspects, product thinkers guide products to success.