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Product Management Books: The Ultimate Collection

Canny

Right now, there are dozens, if not hundreds, of product management books out there. With more books comes more research, and the last thing anyone wants to do is spent hours trawling through book sites in search of the best product management books. 30 Things To Do in Your First 90 Days as a Marketing Manager.

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Product Thinking: The Mindset Driving Successful Products

Inkbot Design

Product Thinking: The Mindset Driving Successful Products Product thinking is emerging as a crucial skill for building great digital products in the modern technology landscape. With consumers demanding exceptional digital experiences , having a product-focused mindset can give companies an edge.

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The 10 principles of product discovery

UX Collective

The 10 principles of product discovery. 1: Get the f*uck out of the building Most product discoveries start with an idea. Even though sales, marketing, customer excellence, the CEO, or someone else has fantastic arguments that building X is a massive opportunity, it is not necessarily true (probably not).

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How to build better AI products with user research

UX Collective

For years now, we’ve been surrounded by products leveraging Machine Learning (ML). It determines what we see on social media, the GPS systems that find the best travel routes, and the recommendation engines on e-commerce websites that suggest products adapted to our preferences. Diary studies are also very effective for AI products.

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9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 139
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Decision-making toolkit for UX and product designers

UX Collective

We find a sense of meaning and purpose in building products that meet their needs and wants. And there’s no greater joy than seeing the same people appreciate your work and product. As we empathise with the people using our products and services, we sometimes overlook the business side of things. The bottom line is?—?concept

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FBI profiling techniques for product managers

UX Collective

Using the learnings of forensic psychologists & law enforcements officials about criminal profiling to improve product management work. Applying into product management In our role as product people, we can better understand psychological profiles and identify better user needs. FBI agent Gregg McCrary.