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9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 137
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Market Research for Branding: How Insights Help Your Brand Growth

Inkbot Design

Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The market is predicted to increase at a compound annual growth rate of 5% from around $75 billion in 2021 to $90.79

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The key to stakeholder alignment? Incentives

UX Collective

When I first started as a researcher, I would take it personally when I went off and conducted research and presented it, only to find that no one was willing to take action on it. There, I discovered my marketing team was incentivized to increase our NPS and brand recognizability. Types of incentives associated with different groups.

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How to Run the Ultimate Website Workshop with Website Exercises

Canny

Even if you believe certain teams, like customer service or technical, may not require the same level of insight as your marketing and sales teams, think again. That’s why we’re presenting you with the ultimate website workshop bundle, designed to facilitate the most effective learning experience for all participants.

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Understanding UX Writing – An In-Depth Guide

Inkbot Design

Here are some specific ways that great UX writing benefits products: Drives Actionable User Behaviour: UX writing prompts users' desired behaviours and actions, whether signing up for a trial or adding an item to their shopping cart. Failing to localise UX copy for each target market leaves users confused or unable to relate to the content.

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International Marketing: Strategies and Best Practices for Global Expansion

Inkbot Design

International Marketing: Strategies and Best Practices for Global Expansion As businesses expand their reach beyond their home markets, international marketing has become essential to any successful company's strategy. But how do you effectively market your products or services in a foreign country?

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Personalized experiences: When do they become behaviour change?

UX Collective

In the end, visitors were presented with a personalized report showing which pieces of art triggered the strongest brain activity, and a digital shopping cart containing the items based on their subconscious preferences. In some forms, this reminds me of when dark patterns were discovered and discussed.

Art 115