GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers
Creative Boom
APRIL 24, 2024
Punchy, powerful, and evocative of the 'just-one-more' nature of the pick 'n mix sweets that inspired Candy Con, this multi-coloured marketing drive skilfully demonstrates the controller's mix-and-match potential. As well as being a beautifully-realised idea, it's also a canny business move.
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