Noupe

JANUARY 7, 2025

Your marketing messages consist of words. Image Source The Psychological Impact of Fonts: How Different Fonts Evoke Emotions Different fonts can evoke various emotions and perceptions, which influence how users feel about a website and its content. This is called font psychology. Think about it. Note the screenshot below.

Web Design

Inkbot Design

FEBRUARY 19, 2025

While their competitors were slapping family crests on bottles and calling it “branding,” Johnnie Walker was methodically engineering visual psychology to penetrate markets across 180+ countries without saying a single word. It's a psychological weapon. The market context? The walking man isn't just a logo.

Digital

We And The Color

JUNE 11, 2025

Why Designers Are Suddenly Obsessed With TanType’s Flower Market Typeface. The TAN Flower Market font is having that special effect on designers everywhere. Together, we are going to explore the anatomy of the TAN Flower Market font. The Psychology: Why This Chunky Serif Font Resonates Right Now Fonts are like fashion.

Fonts

Inkbot Design

JANUARY 14, 2025

It took a few seasoned designers to teach me the importance of font psychology to change my perspective. Refined Look: It adds elegance to editorial layouts and marketing materials. Eye-Catching: Great for posters, signage, and marketing material. I remember designing a marketing brochure for a client using Adobe Fonts.

Fonts

Inkbot Design

FEBRUARY 20, 2025

In 1982, when Adobe was just a scrappy startup founded by Warnock and Charles Geschke (ex-Xerox PARC rebels), they needed a visual identity to stand out in the emerging software market. The refined logo reflected growing confidence as they expanded beyond fonts into the broader creative software market. This wasn't random.

Adobe

We And The Color

AUGUST 2, 2025

Download from Creative Market Please note that to edit the vector files, you will need professional graphic design software, such as Adobe Illustrator. They carry inherent psychological weight: squares and rectangles convey stability, circles suggest unity and movement, and triangles evoke energy and direction. Just have a look here.

Vectors

We And The Color

JULY 2, 2025

This guide is for the entrepreneur, the marketer, and the creator who understands this power but doesn’t have a design background. Start by exploring color psychology. As your business grows and your understanding of your market deepens, you may find the need to refine a color, update a font, or refresh your imagery.

Brand

We And The Color

MAY 5, 2025

A huge part of it involves the shape psychology in graphic design (also known as the psychology of shapes). Understanding the shape psychology in design is like getting a secret decoder ring for visual communication. The deliberate use of shape psychology in graphic design is truly fundamental. Neglecting it?

Graphic Design

Inkbot Design

NOVEMBER 27, 2024

Video Advertising 101: Essential Tips for Beginners Most people think video advertising is some mystical black box that only marketing gurus can crack. Are you ready to stop playing small and start dominating your market? It's about creating a psychological trigger that turns viewers into buyers. Let's dive in.

Advertising

Inkbot Design

JUNE 25, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 40 Geometric Logos: The Power of Shapes in Branding Let’s be honest. Shape psychology isn’t some mystical art. What is the psychology of logo shapes? Colour adds another layer of psychological meaning. They can be if done poorly.

Branding

We And The Color

JUNE 8, 2025

You can purchase the set from these platforms: Creative Market YouWorkForThem Please note that to edit these files, you need professional graphic design software like Adobe Illustrator or Photoshop. This is the psychological power you can harness. Marketing Agencies: Quickly mock up compelling branding concepts for client pitches.

Templates

Inkbot Design

MARCH 12, 2025

The Power of Lettermark Logos for Small Business Branding Good branding plays a pivotal role in the modern oversaturated market. Flexibility Across Marketing Platforms Adaptability is among the key highlights of lettermark logos. This saves money on design outlay, letting investing in more essential marketing efforts in the long run.

Brand

Inkbot Design

JULY 29, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Triangle Symbolism in Logo Design: Tips and Examples Ever wondered why so many brands reach for the triangle? Using one without understanding its raw, double-edged psychology is like handing a toddler a scalpel. That’s what most people say.

Brand

We And The Color

JULY 18, 2025

The Psychological Power of the Stack Presenting a single card can sometimes feel isolating. The stacks in this mockup provide a powerful psychological cue. Marketing and Social Media: Create eye-catching promotional images for Instagram, Behance, or your own website. They represent abundance and preparedness.

Photoshop

Inkbot Design

JULY 21, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Book Covers: How They Make or Break Your Passive Income We all know the phrase “don't judge a book by its cover.” Therefore, choose or design one that aligns with current market trends and accurately reflects your story.

Publishing

Design Beep

JULY 23, 2025

Offers organized information presentation with a corporate feel, perfect for businesses wanting to convey stability and professionalism through color psychology. Features design elements and color schemes appropriate for property and real estate communications, emphasizing trust, stability, and local market expertise. <p>The

Templates

Inkbot Design

DECEMBER 27, 2024

Differentiation : In a saturated market , standing out is critical. Colour Psychology in Design Next, let's delve into the fascinating world of colour psychology. We used recycled paper and environmentally friendly inks, turning their collateral into a powerful marketing tool that resonated with their customer base.

Client

UX Collective

JULY 5, 2025

We inflict severe damage to the team’s culture, causing unintended exodus, a lack of psychological safety, and low morale. As executives and leaders, we must create the conditions for psychological safety ( Harvard Business School — How to build psychological safety in the workplace ) and trust our teams and our partners.

Consulting

Noupe

MARCH 18, 2025

Across the fast-paced digital-scape, social media platforms have become goldmines for modern marketers. Theres a psychology behind why consistency appeals to audiences. Theres a psychology behind why consistency appeals to audiences. But consistent posting stands as the most essential yet frequently ignored factor here.

Media

Creative Boom

JUNE 15, 2025

Beyond the financial implications, the current slowdown is taking a significant emotional and psychological toll on creative workers. The emphasis on authenticity and human touch is becoming increasingly important as AI-generated content floods the market. Take illustrator and picture book maker Francesca Grech.

Freelance

Inkbot Design

NOVEMBER 21, 2024

This version streamlined the crown design and enhanced the typography, making it more suitable for global markets. Historical data shows Corona's brand recognition increased 300% in international markets after this redesign. This strategic approach has helped them achieve 97% brand recognition in key markets.

Fonts

Inkbot Design

JUNE 26, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Best Buy Logo and the Perils of “Modern” Design Let’s get one thing straight. ” The Blunt Psychology of Yellow and Blue People love to get poetic about colour theory. Corporate logos aren’t art. They are tools.

Brand

UX Collective

JUNE 12, 2025

I joined him at his new venture where I was lucky to meet and work with my first manager Brian Kalma, a former Director of User Experience and Marketing at Zappos, who taught me to always ask why and dig into the root of user needs. I cover everything design related, from product and user research to branding and product marketing.

Production

We And The Color

APRIL 22, 2025

Designing effective logos is a delicate balance between aesthetics, strategy, and psychology. It suggests a designer who listens to her clients, understands their market, and works diligently to create a mark that is both unique and strategically sound. But the tools are only part of the equation. Each logo feels considered.

Brand

Inkbot Design

NOVEMBER 19, 2024

You can see how this aligned perfectly with their expanding market presence and growing customer base. This move cost them an estimated $100 million in marketing and implementation. Market Impact Market research shows your brand recognition took a massive hit during the 2010 logo redesign fiasco.

Marketing

We And The Color

JANUARY 7, 2025

The Psychology Behind Colors Colors aren’t random. For more information on this topic of color psychology and the limbic system, I recommend you read this article on How Colors Mess With Your Brain (in a Good Way). Think about how the colors impact your logo, website, and marketing materials. What are their preferences?

Color

UX Collective

FEBRUARY 20, 2025

But sales disappointed and market research revealed a surprising truth: target audiences overwhelmingly found the process too easy. But outcomes aside, removing too much customer effort from AI product interactions can rob customers of psychological ownership and satisfaction.

Production

We And The Color

JULY 24, 2025

Download the font family from Creative Market Inspired by the golden age of travel, the faded charm of seaside resorts, and the effortless elegance of Mediterranean life, this font family offers a distinct personality that is both playful and refined. Why does this vintage aesthetic resonate so strongly?

Fonts

Inkbot Design

MARCH 6, 2025

This is about strategic moves, market dominance, and the kind of brand competition that makes the fiercest sports rivalries look tame in comparison. It screamed, “We're here, loud, and coming for your market share.” The Psychology Behind the Madness Let's break this down: Red: It's been Verizon's calling card from day one.

Fonts

Design Beep

JULY 20, 2025

The psychology behind effective horror movie fonts lies in their ability to trigger subconscious responses—making letters appear unstable, threatening, or otherworldly. The uneven baseline and varying letter weights create an unsettling, unstable feeling that’s perfect for psychological horror projects.

Fonts

Inkbot Design

FEBRUARY 20, 2025

The company wanted to project authority in international markets where nationalism was rising, especially in the Middle East. Green offered distinction in a market where competitors used red (Texaco, Mobil) or yellow/red (Shell). But here's the brutal truth: the rebrand was aspirational marketing far ahead of operational reality.

Branding

Inkbot Design

JANUARY 10, 2025

This level of brand recognition doesn't just come from clever marketing; it's about delivering consistent quality. The logo has stood the test of time, serving as the bedrock of Target's marketing strategy. There's an interesting psychological aspect to this perception. I remember chatting with friends about our shopping habits.

Brand

UX Collective

JUNE 2, 2025

Market-aware. Equally fluent in customer psychology, technical possibility, and product tradeoffs. They translate shifts in behavior, market dynamics, and technology into bold product narratives. Systems-minded. Not theorizing from the sidelinesbut shaping from thecenter. Theyre setting theagenda.

Production

Inkbot Design

JULY 8, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Human-Centred Website Design: Create Empathy-Led Experiences Most websites treat visitors like data points rather than real people. They bombard users with pop-ups, confusing navigation, and content that feels like it was written by robots for robots.

Production

UX Collective

JULY 28, 2025

I personally far from agree with parts of Marx’s thoughts, but the way he is caricatured by free-market evengalists is disonhest. Alienation is a] psychological or social ill; namely, one involving a problematic separation between a self and other that belong together.”— His views changed over time.

Internet and Software Development

Inkbot Design

FEBRUARY 20, 2025

That's not an accident it's calculated visual psychology that turned technical hardware into a trusted brand. The red logo signalled energy and boldness in a market dominated by blue-suited IBM types. This aligned with their expansion beyond education into corporate markets. About being the backbone of the damn internet.

Brand

Moo

JULY 9, 2025

And for brands, a surprisingly sticky way to create community, build loyalty, and make marketing fun again. They’re tiny (but mighty) marketing collateral For something so small, custom branded Stickers carry real marketing weight. In 2024, the global Sticker market hit $4.6 And they spent it all on Stickers.

Marketing