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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design. To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025.

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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches. What emerged was that, while Riot owns many properties across multiple media, there is a unified brand purpose at the heart of everything it does: making the player experience better.

Media 475
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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand 450
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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. "We Co-founder Abbas Mushtaq shares insights on their journey.

Brand 436
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Fitzroy of London exudes accessible luxury with new brand by SUN

Creative Boom

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Brand 449
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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

RTD is a crucial sector for us to reinforce our coffee leadership position in China," says Catrina Xiaoyu Wang, senior manager at Starbucks China. "RTD RTD is a crucial sector for us to reinforce our coffee leadership position in China," says Catrina Xiaoyu Wang, senior manager at Starbucks China. "As

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One helluva groovy spot by Kitchen

Creative Boom

Your eyeballs are in for a wild ride if you happen to land on any of the social accounts promoting The Great Frog a jewellery brand going back to the 1970s, famous for its eclectic rock star collections. Despite the limited duration, George and Rachinta managed to pack in a mad amount of characters and detail, all on a very tight timeline.

Animation 483