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Koto's identity for Microsoft's Copilot+ PC range hopes to set a new benchmark in computing

Creative Boom

The global studio has unveiled a new brand for Microsoft's latest generation of Windows laptops and PCs, all featuring built-in AI hardware. It sounds very impressive, but how did Koto develop the identity for the new Surface Pro, Surface Laptop, and other Copilot+ PCs from Dell, Lenovo, and more?

Brand 480
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FORM's vibrant rebrand of sustainable fashion show Source is joyously optimistic

Creative Boom

But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. We all like the idea of sustainable fashion in theory, but these things don't just happen by themselves. It was a collaborative process, and we couldn't be happier with how the brand looks now."

Fashion 482
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Opening Line gives a voice to brand language through its new publication Between the Lines

Creative Boom

Designed by Extract Studio, the publication was made to be more than a monotonous manuscript in a bid to inspire creatives to "make more space for words in their practice". Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

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The Power of Brand Logo Designs: 30 Inspiring Examples

Graphic Design Junction

In the competitive world of business, a brand logo designs on other words “visual identity” can significantly influence its success. Central to this visual identity is the brand logo, a powerful symbol that encapsulates a company’s essence, values, and vision. Oliviare Brand Logo Design 2.

Branding 304
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Land of Plenty's rebrand of Happy Endings makes everyone feel welcome

Creative Boom

The Aussie studio launches a colourful new visual identity for the ice cream brand, with a palette that changes with the seasons and leans into its LGBT+ values. Founded in 2014 by award-winning Australian pastry chef Terri Mercieca, Happy Endings is an ice cream brand defined by colourful chaos.

Client 524
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StudioSpass installation for Chinese art fair is a textbook example of interactive art

Creative Boom

Interactive artwork is great in theory, but in practice, it can be difficult to get viewers to play ball. It's a fabulous way to get fresh creative inspiration and potentially some great gifts for loved ones, too. We aim to discover various new ways of how graphic design can be presented and interact with people," explains Jaron.

Art 468
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New Chicago park identity reflects the rich history and culture of the city’s South Side

Creative Boom

Designed by local studio Span, the identity features a custom logotype inspired by the park's topography as well as a public bench. Chicago-based design studio Span has unveiled its latest place branding project, an identity for a new public park in the Bronzeville area of its home city. Wells, and Jesse Owens.