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National Landscapes' new identity is a simple concept, beautifully executed

Creative Boom

Often, the key to a visual identity is a clear concept developed thoughtfully. And the new designs for National Landscapes by Nice and Serious fall straight into that category. Never heard of National Landscape? Don't feel dumb: neither had we.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. Hopefully, their work will inspire you too.

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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. Rob immediately fell in love with the people and the landscape of Mongolia. "We A new symbol and wordmark take pride of place in the new identity. This creates a higher-quality, noticeably softer product.

Brand 461
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Place branding experts Lantern create a unified brand for bodies protecting the Norfolk Coast

Creative Boom

This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. It is recognised as an Area of Outstanding Natural Beauty (aka National Landscape ). But that's not all there is to it.

Branding 483
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Koto's adventurous identity for Kikin takes inspiration from the Great Outdoors

Creative Boom

Koto is behind the identity of an early-stage UK startup that supports sustainable businesses as they grow. The new brand for Kikin has outdoor adventure club-like references, earthy colours and bespoke illustrations that celebrate the harmony between people and the planet.

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Theatre Royal Brighton pulls back the curtain on a new visual identity

Creative Boom

One of the nation's oldest theatres celebrates its recent restoration with a full rebrand, courtesy of Brighton agency Good Noise. A key player in the UK's dramatic landscape since its opening in 1807, it's renowned for both its rich history and stunning architecture. These visuals are rooted in the theatre's illustrious past.

Agency 451
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LIT's rebrand of German retailer Gravis draws on the past but looks to the future

Creative Boom

LIT's new visual identity for Gravis aims to make it cool and relevant to a new generation of tech shoppers. Gravis is Germany's premier tech retailer and one of the nation's largest Apple resellers. Beyond the logo, the new brand identity extends to every aspect of Gravis' visual language.