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8 things to consider when writing a creative brief

Creative Boom

And whatever direction your creative team goes in, the brief is always there to refer back to, like a creative contract, grounding you and ensuring everyone's on the right track. You must avoid overwhelming the brief with excessive information distracting from the main objectives. Brevity and precision are key.

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Desert bloom: how COUR designed Suki Waterhouse's magical Coachella set

Creative Boom

Consequently, she turned to COUR Design and asked them to craft a visual design that would grab the world's attention by bringing an enchanted forest to life on stage. It was kind of a mad dash to try and get some version of the show finished, put together and rendered out before she had her baby," Jonny recalls. recounts Jonny.

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Diaries of War: illustrator Nora Krug on depicting raw accounts of the war in Ukraine

Creative Boom

Nora had known both K and D before the war, and when it broke out, she contacted them to see how they were feeling. Eventually, she found herself asking them the kind of personal questions a person would usually only ask their closest friends. "I K's bravery and commitment, for example, would go on to inspire Nora.

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Emma Eriksson's top five books reveal what inspires her to succeed in advertising

Creative Boom

It's why we often ask our creative community about their top five titles, as it reveals so much of their personal experiences and approach. Martin Margiela was a huge inspiration to the fashion students at my design college in the late '90s. The colours and the simplicity of the lines and raw textures were so before their time.

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Founders, Freelancers & Rebels: new book dispels the fear of going solo

Creative Boom

Not only do you have to constantly battle with self-doubt, but you also feel the need to show a face to the world that's the exact opposite. This book's for you if you've stopped feeling 'hungry' for new client work, you're starting up for the first, second or third time, or you've simply run out of steam," she tells us.

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Leah Jacobs-Gordon on the artistry of book cover design

Creative Boom

Admittedly, if it's your favourite author, you will buy their latest release, whatever it looks like. While working on campaigns for food, beverage and publishing companies, she was drawn to the twin allures of book covers and packaging design, which inspired her to apply for roles in both fields.

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How to use your downtime to boost your creative career

Creative Boom

We share practical tips from the creative community to help you make the most of your downtime. But it can be a rollercoaster ride, with periods of intense activity often followed by long lulls where you have little or no work to do. But honestly, how well did that go for you? But how do you achieve this in practice?

Freelance 255