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Graphic designers share their top tips for choosing the right fonts

Creative Boom

Image licensed via Adobe Stock Selecting the perfect typeface for your design projects couldn't be more important. The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. So the more it can amplify the archetypal character of the brand, the better.

Fonts 468
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Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.

Brand 515
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. It was important that we discover the real culture, history and heritage of the country," explains partner and creative director Rob Duncan. "We Gobi is the largest cashmere garment manufacturer in Mongolia.

Brand 468
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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

At Commercial Type, one of the key lessons I learned was the importance of quickly formalising ideas visually rather than over-conceptualising them at an early stage," he says. A typeface can define the character of a brand just as much as a logo or colour palette," he says. For me, typefaces and visual identities are inseparable.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

Image licensed via Adobe Stock We speak to the great and the good to get the temperature of the industry as we head into the halfway point of the 2020s. As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design. Beyond that, new AI platforms like Exactly.ai

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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong. We value input from all levels, ensuring the best ideas emerge.

Client 486
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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole.

Education 518