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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. Zoos increasingly see themselves as champions of the natural world, helping protect endangered species and educate the public about environmental destruction.

Education 518
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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. But less obvious is how, in practice, you bridge the gap between the two.

Branding 448
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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

Illustrator Tom Woolley shows us how to future-proof your career in an evolving industry. Some forward-thinking about how to approach AI could help your career flourish. With the help of industry experts, here are some ideas on how to best avoid being replaced by AI. It's the modern-day equivalent of clip art.

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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

The biomimetic approach — the central image is how a tree's waste, fruit, nuts, etc, become nutrients for the forest — has become more widespread. The book helps us understand that we have actively designed the many destructive systems that we live in and identifies the designers out there challenging those systems.

Brand 433
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Creative Insights: Data-Backed Trends to Help You Design Successful Content

In today’s competitive markets, how do you make sure that your content not only stands out but performs well? How can you predict whether certain design choices will result in clicks, engagement, downloads, and other drivers of ROI? How to access complimentary resources to bring these trends to life in your work.

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How Adobe Express is empowering content creators of all stripes

Creative Boom

Image licensed via Adobe Stock Whether you're a pro designer or an entrepreneur without design skills, Adobe Express can revolutionise your content creation. When she launched a design agency, though, Aseil discovered how Adobe Express could transform her workflow, particularly for clients requiring regular content. "I

Adobe 221
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5 branding projects redefining health and beauty in October 2024

Creative Boom

From New York to Seoul, they demonstrate how great branding can elevate health and beauty products from mere commodities to transformative experiences that resonate with people's values. SoreThumbStudio rose to the challenge with a brand concept that differentiated it from the hyper-saturated skincare market. Want examples?

Branding 458